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For a lot of writers, they know they have a book in them. Whether that’s a memoir or mystery, how-to or horror, they desperately want to finish the book and get it out into the world. So they sit down, butt in seat, and write. And write.

Writing a book is a huge goal for many. To envision beyond the book is often too hard a task. So while it’s always best to think about book marketing before you publish your book, it also makes sense to look beyond the first book and consider the next one you’ll write.

For fiction writers, a sequel, trilogy, or series makes sense. Like any good sitcom, there might be spin-offs using the same main or secondary characters, the same location, or something that connects the “worlds” of your books.

For nonfiction writers, it could be another area of expertise within the same general subject, a follow-up memoir about another time in your life, or another book for those seeking inspiration or motivation.


First, many catch the writing bug.

The day you press the publish button or hold your book in your hands, alarm bells go off in your head. You feel the dopamine rush throughout your body from months or years of hard work finally coming to fruition as something real and tangible. The satisfaction you feel from the accomplishment at that moment and for years to come makes it all worthwhile and meaningful. Then, there is the undeniable pride you feel when you tell someone you are writing a new book.

I’m working with a client who began writing his first book at age 80. Even before the ink was dry, he started thinking about writing the next one. He felt a void without it. So he writes today to bake structure and purpose into every day. To add to the enjoyment he gets from writing, he interviews others to gather information for the book that fosters connection and community, something we all need.

Some others are on a path toward career authorship, while others have more than one message to share. For many of us, it’s just not possible to stop at one.

But that’s not all.

Second, it’s about sales.

We know that writing more books helps sell your other books. Becca Syme nails the branding of her Dear Writer series of books. Reading one of her books naturally leads to buying another without much effort from her. She writes for writers about writing, so once she has an audience, they stick around for more. Aside from great information, her writing voice is distinctive and delightful.

The same goes for fiction. If someone reads the first book in the Summer Beach series by Jan Moran and likes it, they are more likely to read the next 7 in the series too. If you like women’s fiction, you’ll have a whole series to read without searching for the next random book. The same is true for Joseph Lallo for his Book of Deacon series and Kyla Stone for her Edge of Collapse series.

Writing as a Practice

The most successful authors write books as a practice. For some, publishers require them to write one or more books a year or in a specified timeframe. For example, Janet Evanovich has a multi-book obligation to Atria Books (Simon and Schuster). The big publishing houses understand the power of multiples and push the popular authors to keep churning out book after book.

Self-published authors strive to write multiple books a year to finish a series or start new ones. Jo Lallo’s co-host on the Six Figure Authors podcast, Lindsay Buroker, has authored upward of 50 fantasy titles to date. Her output leaves many in awe. But, her consistency is most admirable. She generates a healthy income with her backlist alone, while her new titles give her a consistent bump in sales. And her fans are hungry for more.

So, as a valuable tool in your marketing toolkit and to generate more income as an author, turn to what you know and love best—writing more books.

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