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Author Coaching

Welcome fellow writer!

You’ve got one (or more) books on the market or on the way and want to get the word out. But, HOW?

The leap from writer to author to successful author feels daunting. But it doesn’t have to be. If you want to establish yourself as a respected author or writer, you’ll need a roadmap to get you there and a guide to lead the way.

Personalized for YOU

We’ll design the program to meet your needs wherever you are and wherever you want to go. I’ll walk you through every step of the way to find your definition of success and help you meet your goals. You’ll get valuable feedback on the content you create to know you are on the right track.

I take the fear out of the process. 

What Is Author Coaching?

Author Coaching is book marketing AND author marketing

Author Coaching focuses the new author on strategies for launching the book, promoting greater book sales, and building a career as an author. We’ll do a current marketing assessment, explore your vision and goals for the book or your author career, and co-create strategies and an action plan for you to implement.

You’ll receive feedback on content you create along with accountability and encouragement so you emerge more confident in the book marketing process. The program allows you to control your destiny as an author and strategically make the best choices with your time and resources.

Who benefits most from Author Coaching?

Author Coaching is for authors or writers who want to grow a business around writing. It’s more than just selling books. It’s about establishing your presence online and in your community whether that’s local, national, or global, and emerging as a respected author, sought-after speaker, workshop leader, course creator, coach, business leader, or inspirational guru.

You may have your eyes on a few book signings or an ambitious national book tour. Or, you may want to give back to the community to inform, entertain, or inspire them.

Is this program right for you? Are you:

– Eager to make an impact with your writing?
– Ready to invest time and resources to make your dreams a reality?
– Determined to succeed?

My goal is to help you SUCCEED.

We’ll work together for three months to design and help you implement the program, although many of my clients choose to coach with me for much longer because they love the benefits and the results they get.

I hired Lois to help me publish my book through Kindle Direct Publishing and then to help me with marketing.Lois is fantastic! She is knowledgeable of KDP protocols and understands the book-marketing landscape. She is a capable and patient teacher who shares information in ways that are easy to implement. A good reader of people, Lois knew just how to get me through the hard parts of marketing and especially, past some of my own hurdles. Her fees were reasonable; for me, this was money well-spent.

I am so glad I went with someone local who could meet with me in person instead of an online service that relied on emails and phone calls alone. Both professionally and personally, working with Lois was a great experience. I would hire The Happy Self-Publisher again.

Kate Szegda

Author of Pharmacy Girl

What help do you need to be successful?

Some of my clients are building successful speaking platforms, others impactful coaching programs, still others just want guidance and motivation to design a website and social media presence so they can bring their message to readers.

Do you want to know the best part? You get to determine what success means to you. Think about how great it will be to have a partner invested in your success.

I had no idea where to go or what to do until I started with Lois Hoffman’s Author Coaching program last January. In that time, I not only published my book but began an entirely new business that supports it. Her amazing ability to guide me in the direction and visualize what was necessary has had an enormous impact not only the success of my business and book but to my self-confidence as well. If you don’t know what step to take next, Lois is the perfect coach to assist you along your journey and help you find the path that leads to your success!

Debbie Gill

Author of Struck by Lightning


Join our Facebook page if you are a writer, an aspiring author, or an author trying to get your book into the hands of more readers.

You are the number one ingredient in making this a delicious feast of inspiration and perspective. I’ll give you starters to broaden your perspective and challenges to expand your creativity. I’ll sprinkle in things that will make you laugh…or cry…or just say hmmm. The rest is up to you!

(302) 419-7289


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