The 4 Ps of Book Marketing

The 4 Ps of Book Marketing

by | Jul 29, 2021 | Book Marketing, Publishing

While you may have heard about the 4 Ps of marketing, in this post, we’ll explore the 4 Ps of book marketing—product, place, price, and promotion. To that mix, I will also add branding and target reader as essentials to your marketing toolkit. These touchpoints...