by hspbrandswan | Nov 16, 2016 | Book Marketing
In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.... 
by hspbrandswan | Jan 5, 2016 | Business
It’s a new year and you are excited to jump right in and get started, right? Not so fast. In another post, we explored the importance of setting writing goals for the year. Let’s take one step back. Our writing is in service to our business, so let’s take time to... 
by hspbrandswan | Dec 2, 2015 | Book Marketing, Writing
If you want to write a book, the first step is to determine why you are writing a book and the desired outcomes as a result of writing it — your vision. The next step is to determine your target reader, the reader who NEEDS your book. Although you may have different...
