by hspbrandswan | Nov 17, 2020 | Book Marketing
Self-publishing has exploded in recent years. When you publish your book yourself, rather than through a traditional publisher, you retain your own creative vision. The world of publishing has never been so democratic! Nevertheless, self-promotion is increasingly more...
by hspbrandswan | May 26, 2015 | Writing
Marketing a book abides by the same basic principles as marketing any other product or service. If your book isn’t selling as well as you would like, start with the 4 P’s of Marketing: Product, Place, Promotion and Price. Product In the excitement to make your...