by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jun 8, 2023 | Book Marketing, Publishing
Things are busy at Kindle Direct Publishing (KDP) lately. In addition to the recent price increase announcement to print books, they just announced a new twist on an often complicated decision for self-published authors — categories. KDP category changes will affect... 
by Lois Hoffman | Mar 9, 2023 | Book Marketing, children's writing
This post was more aptly titled, “How to Launch Your Picture Book While Knowing Jack Squat About Social Media” by the author. This guest post on how to manage a successful book launch is contributed by M.B. Paradise, author of the picture book Beach Santa. This is... 
by Lois Hoffman | Mar 2, 2023 | Book Marketing, Publishing
To prepare for press coverage and other opportunities, like engaging with bookstores and libraries, you’ll do well to prepare an author one-sheet. An author one-sheet includes all relevant information about you and your book(s) in a well-designed, concise... 
by hspbrandswan | Dec 2, 2015 | Book Marketing, Writing
If you want to write a book, the first step is to determine why you are writing a book and the desired outcomes as a result of writing it — your vision. The next step is to determine your target reader, the reader who NEEDS your book. Although you may have different...
