by hspbrandswan | Apr 24, 2019 | Book Marketing, Book Publishing, Writing
One of the most essential pieces in the author marketing toolbox is the book description. This third-person account of the book is the billboard with which you draw the reader in and don’t let them go. With only 150-250 words and one to three paragraphs on the back... 
by hspbrandswan | Nov 24, 2015 | Book Publishing
Use the full power of the book cover to your advantage. Every aspect of the book has the ability to attract your ideal reader to buy your book and, more importantly, become a valuable fan and evangelist for your author business. The message on a book cover doesn’t...
