how to set a price for a book Archives

KDP price increase

by Lois Hoffman | May 18, 2023 | Book Marketing, Book Publishing

News just broke of the KDP price increase. It has many authors wondering what that means for them. It was inevitable, given the increase in paper pricing and global inflation in general. IngramSpark raised its pricing in November 2021, and it was only a matter of time...

The 4 Ps of Book Marketing

by Lois Hoffman | Jul 29, 2021 | Book Marketing, Publishing

While you may have heard about the 4 Ps of marketing, in this post, we’ll explore the 4 Ps of book marketing—product, place, price, and promotion. To that mix, I will also add branding and target reader as essentials to your marketing toolkit. These touchpoints...

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