by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | Mar 16, 2023 | Book Marketing
For many authors, it’s not enough to see our books on Amazon and other online retailers. We want to see our books in bookstores. A bookstore strategy is important for appearing on major bestseller lists, like The New York Times and Wall Street Journal. Well, the... 
by Kim Flodin | Jan 26, 2023 | Book Marketing
Connecting with the media bridges the divide between you and your audience. The primary purpose of media attention, in all of its forms, is to gain attention from readers outside of your current circle of influence. Media coverage is often short-lived, like any story...
