by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Jul 20, 2023 | Book Marketing, Writing
In the age of AI (artificial intelligence) and other emerging technologies that threaten to disrupt authors and the book industry as a whole, there is one way to stand out — personal branding. As ChatGPT and other natural language processing tools improve, so will the... 
by Lois Hoffman | May 13, 2021 | Book Marketing
Now that you finally published your book, it’s time to gather book reviews. With so many options to promote your book and get it in front of readers, it’s hard to choose which one(s) will help sell this book and the ones that follow. Book review sites are... 
by hspbrandswan | Mar 3, 2020 | Books
Today’s readers are fortunate to have more books to choose from than ever before. The combination of an ever-increasing pool of writers, improved distribution, and the rise of self-publishing has created countless opportunities for authors and readers alike. The only... 
by hspbrandswan | Apr 4, 2018 | Book Marketing, Writing
“Visibility leads to profitability.” Facebook and Google occupy 85% of the online advertising sphere. In other words, eighty-five cents of every dollar spent on online marketing is paid to one of these two companies! That is a thought-provoking statistic for content...
