by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | Feb 16, 2023 | Book Marketing
Amazon is constantly growing, adding more sellers and attracting more customers to its database every day. This allows the site to acquire data on all types of buyers, meaning “Amazon is able to create complete pictures of customer data potentially better than any... 
by Lois Hoffman | Aug 19, 2021 | Book Marketing
Once the difficult parts of writing and publishing are behind you, and even before your book is done, building a list of engaged readers lays like an open road before you. With so many forks along the way, it might be difficult to choose the best way to attract your...
