by Lois Hoffman | Aug 19, 2021 | Book Marketing
Once the difficult parts of writing and publishing are behind you, and even before your book is done, building a list of engaged readers lays like an open road before you. With so many forks along the way, it might be difficult to choose the best way to attract your... 
by hspbrandswan | Feb 14, 2017 | Book Marketing, Writing
Through working with clients, doing workshops, and attending writing events, I speak to many aspiring writers and authors. When we discuss writing, our eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform,... 
by hspbrandswan | Nov 16, 2016 | Book Marketing
In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.... 
by hspbrandswan | Jan 12, 2016 | marketing
With limited time in every day and every week, business professionals of all stripes find it difficult to prioritize all that needs to be done. Getting paying customers is paramount to surviving and thriving as a business. Whether you are selling books, consulting,...
