by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Mar 2, 2023 | Book Marketing, Publishing
To prepare for press coverage and other opportunities, like engaging with bookstores and libraries, you’ll do well to prepare an author one-sheet. An author one-sheet includes all relevant information about you and your book(s) in a well-designed, concise... 
by hspbrandswan | Mar 17, 2015 | Writing
Just as you weave a plot and organize information in a book, you weave your author brand. You are the main character in your author story. What will you tell your readers to change their hearts and minds to get to know, like, and trust you? What is the journey for the... by hspbrandswan | Dec 4, 2014 | Writing
Does writing always seem to come last on your list of things to do? Try these strategies for putting your writing first. Set specific writing goals Create a schedule. Write often enough to be in the flow. It could be 15 minutes a day, 1 hour every Tuesday and... by hspbrandswan | Nov 30, 2014 | Writing
Congratulations to all NaNoWriMo novelists and anyone else who barreled through and wrote the first draft of a book. Take a deep breath, grab a glass of wine and build on your momentum. Editing is both hard and easy. Slashing sentences and deleting paragraphs is hard...
