by hspbrandswan | Sep 15, 2017 | Writing
It’s launch week for my online writing course, Adventures in Writing Nonfiction: A roadmap for writing a book people want to read! I began working on this project in January – writing, editing, filming, and finally sending it into video production to... 
by hspbrandswan | Jul 2, 2015 | Writing
In a book, the hook is the unique selling proposition (USP). It is the promise you make to the reader and how you intend to deliver it. It is what makes a reader curious enough to look inside the pages and then choose your book over the book next to it on the shelf. A...
