by Lois Hoffman | May 11, 2023 | Book Marketing, Publishing, Writing
Self-publishing offers several advantages that make it an attractive choice for authors. First and foremost, it provides greater control over your work. You have the final say on the content, cover design, marketing strategies, and pricing of your book. Additionally,... 
by hspbrandswan | Jun 26, 2015 | Writing
As Wayne and Garth put it so famously in Wayne’s World, “We’re not worthy!” Writers, and artists in general, suffer from some version of that sentiment, whether spoken or not. Even if we know our writing is good, we often don’t take it to... 
by hspbrandswan | Apr 22, 2015 | Writing
What drives you to write? We know that writing transforms our thoughts into stories, lessons, and exploration. It challenges us to find the best way to teach, transport, transform, solve problems, and raise awareness through words and stories. It gives us the... 
by hspbrandswan | Apr 11, 2015 | Publishing, Writing
The cover is the last stop in crafting your book. Edit the final draft of your manuscript before starting on the cover. The dimensions of the cover are determined by the number of pages, the paper color (white or cream), and the trim size of your book. Prematurely... 
by hspbrandswan | Mar 17, 2015 | Writing
Just as you weave a plot and organize information in a book, you weave your author brand. You are the main character in your author story. What will you tell your readers to change their hearts and minds to get to know, like, and trust you? What is the journey for the...
