by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | May 11, 2023 | Book Marketing, Publishing, Writing
Self-publishing offers several advantages that make it an attractive choice for authors. First and foremost, it provides greater control over your work. You have the final say on the content, cover design, marketing strategies, and pricing of your book. Additionally,... 
by Lois Hoffman | Mar 9, 2023 | Book Marketing, children's writing
This post was more aptly titled, “How to Launch Your Picture Book While Knowing Jack Squat About Social Media” by the author. This guest post on how to manage a successful book launch is contributed by M.B. Paradise, author of the picture book Beach Santa. This is... 
by Kim Flodin | Jan 26, 2023 | Book Marketing
Connecting with the media bridges the divide between you and your audience. The primary purpose of media attention, in all of its forms, is to gain attention from readers outside of your current circle of influence. Media coverage is often short-lived, like any story... 
by hspbrandswan | Nov 17, 2020 | Book Marketing
Self-publishing has exploded in recent years. When you publish your book yourself, rather than through a traditional publisher, you retain your own creative vision. The world of publishing has never been so democratic! Nevertheless, self-promotion is increasingly more...
