by hspbrandswan | Nov 24, 2015 | Book Publishing
Use the full power of the book cover to your advantage. Every aspect of the book has the ability to attract your ideal reader to buy your book and, more importantly, become a valuable fan and evangelist for your author business. The message on a book cover doesn’t... 
by hspbrandswan | Aug 20, 2015 | Writing
People like free stuff! When those things have real value, they like it even more. Done well, giving your book away increases your book sales and drives traffic to your business. To maximize impact, decide on the desired outcome for your book promotion and then create... 
by hspbrandswan | May 26, 2015 | Writing
Marketing a book abides by the same basic principles as marketing any other product or service. If your book isn’t selling as well as you would like, start with the 4 P’s of Marketing: Product, Place, Promotion and Price. Product In the excitement to make your... by hspbrandswan | Feb 22, 2014 | Publishing, Writing
If you are choosing to pursue the self-publishing route, hiring an editor is critical to the success of your book. Many writers skip this step due to cost or belief in their own ability to do it. It is hard to step out of yourself and be objective, even though much of...
