by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | Aug 18, 2022 | Book Marketing, Book Publishing
What is a pre-order? Setting up a pre-order for your book allows you to make it available for sale on Amazon (and other channels) up to one year before the book is released. Amazon generates a pre-order sales page for customers to pre-order your book and receive it or... 
by hspbrandswan | Mar 3, 2020 | Books
Today’s readers are fortunate to have more books to choose from than ever before. The combination of an ever-increasing pool of writers, improved distribution, and the rise of self-publishing has created countless opportunities for authors and readers alike. The only... 
by hspbrandswan | May 18, 2016 | Book Marketing
Why give your book away? While it might seem counterintuitive to give your book away to get sales, a Kindle Free Book Promotion is an excellent way to meet a number of objectives: Get more reviews – If you have a quality book, more readers drive attention to your book... 
by hspbrandswan | Jan 12, 2016 | marketing
With limited time in every day and every week, business professionals of all stripes find it difficult to prioritize all that needs to be done. Getting paying customers is paramount to surviving and thriving as a business. Whether you are selling books, consulting,...
