by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Feb 16, 2023 | Book Marketing
Amazon is constantly growing, adding more sellers and attracting more customers to its database every day. This allows the site to acquire data on all types of buyers, meaning “Amazon is able to create complete pictures of customer data potentially better than any... 
by Lois Hoffman | Nov 21, 2022 | Book Marketing
What is author branding? Author branding is a projection of who you are, what you do, and how you solve a reader’s problem. You can entertain a reader with sweeping stories of long-ago love or make them laugh with personal tales of growing up in the South. You...
