by Kim Flodin | Jan 26, 2023 | Book Marketing
Connecting with the media bridges the divide between you and your audience. The primary purpose of media attention, in all of its forms, is to gain attention from readers outside of your current circle of influence. Media coverage is often short-lived, like any story... 
by Lois Hoffman | Jun 16, 2022 | Book Marketing
What is content marketing for writers? According to content marketing guru and strategist Neil Patel, “Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very...
