by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | Mar 9, 2023 | Book Marketing, children's writing
This post was more aptly titled, “How to Launch Your Picture Book While Knowing Jack Squat About Social Media” by the author. This guest post on how to manage a successful book launch is contributed by M.B. Paradise, author of the picture book Beach Santa. This is... 
by hspbrandswan | Feb 14, 2017 | Book Marketing, Writing
Through working with clients, doing workshops, and attending writing events, I speak to many aspiring writers and authors. When we discuss writing, our eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform,... 
by hspbrandswan | Apr 19, 2016 | Publishing, Writing
Drum roll please… I just received the proof of my new book, Write a Book Grow Your Business: Build credibility, establish expertise and develop trust with your ideal client. I couldn’t be more excited! After 15 months of researching, writing, editing, and production,... 
by hspbrandswan | Oct 22, 2015 | Books, Writing
In Tips for a Killer Book Launch (Part 1), we laid out the basics for getting your book launch event, well, launched. Here is Part II where you will find out what goes on at the event itself. Ask For Help Ask for help with the event. Because the focus is on you and...
