by hspbrandswan | Jul 2, 2015 | Writing
In a book, the hook is the unique selling proposition (USP). It is the promise you make to the reader and how you intend to deliver it. It is what makes a reader curious enough to look inside the pages and then choose your book over the book next to it on the shelf. A... by hspbrandswan | Dec 15, 2014 | Publishing, Writing
Even before your book is published, three things will be at the forefront of all of your marketing materials. Make it easy on yourself by taking the time and effort to make these the best they can be. Do it once and they will serve you during the long haul of book...
