by Lois Hoffman | Nov 21, 2022 | Book Marketing
What is author branding? Author branding is a projection of who you are, what you do, and how you solve a reader’s problem. You can entertain a reader with sweeping stories of long-ago love or make them laugh with personal tales of growing up in the South. You... 
by hspbrandswan | Feb 23, 2016 | Book Marketing
In Creating an Author Website: Part 1, we discussed the basics of what to include on your author website. Now, we’ll discuss how to make the site work for you and users of your site. You want to capture readers’ attention and then keep them coming back again and... 
by hspbrandswan | May 26, 2015 | Writing
Marketing a book abides by the same basic principles as marketing any other product or service. If your book isn’t selling as well as you would like, start with the 4 P’s of Marketing: Product, Place, Promotion and Price. Product In the excitement to make your...
