by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by hspbrandswan | Mar 8, 2016 | Book Marketing
In Author Website: Part 1, we discussed the essential elements of a website. In Author Website: Part 2, we took a dive into maximizing SEO for your site. This installment will help you make the website work for you — how to encourage social engagement and get readers... 
by hspbrandswan | Feb 2, 2016 | Book Marketing
I am thrilled to have public relations guru, Dana Dobson of Dana Dobson Public Relations and Copywriting as my guest blogger this week. She is a seasoned professional in her field and an all-around great person to work with. She is the go-to person if you are trying... 
by hspbrandswan | Mar 17, 2015 | Writing
Just as you weave a plot and organize information in a book, you weave your author brand. You are the main character in your author story. What will you tell your readers to change their hearts and minds to get to know, like, and trust you? What is the journey for the... by hspbrandswan | Feb 13, 2014 | Uncategorized, Writing
Many new and aspiring writers express anxiety about starting out in social media. We’ve all heard about the need for writers to have a platform. If you are like me, this may feel overwhelming. I recently heard the question, “How do you eat an elephant?” The answer, of...
