by Lois Hoffman | Nov 30, 2023 | Book Publishing
As I outlined this blog post about the pain points of publishing, I kept saying, “Oh, this is a big one.” When, in fact, they are all possible momentum stoppers for many authors. Publishing a book can be a rewarding but challenging process, and aspiring... 
by Lois Hoffman | Sep 29, 2023 | Book Marketing
This guest blog is by Meg Geisewite, author of Intoxicating Lies. She shares her experience marketing her book through social media and being a guest on various podcasts. Congratulations! If you have finished writing your book, you should be proud of yourself;... 
by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong... 
by Lois Hoffman | May 11, 2023 | Book Marketing, Publishing, Writing
Self-publishing offers several advantages that make it an attractive choice for authors. First and foremost, it provides greater control over your work. You have the final say on the content, cover design, marketing strategies, and pricing of your book. Additionally,... 
by Lois Hoffman | Mar 16, 2023 | Book Marketing
For many authors, it’s not enough to see our books on Amazon and other online retailers. We want to see our books in bookstores. A bookstore strategy is important for appearing on major bestseller lists, like The New York Times and Wall Street Journal. Well, the...
