by Lois Hoffman | Jul 20, 2023 | Book Marketing, Writing
In the age of AI (artificial intelligence) and other emerging technologies that threaten to disrupt authors and the book industry as a whole, there is one way to stand out — personal branding. As ChatGPT and other natural language processing tools improve, so will the... 
by Lois Hoffman | Jul 29, 2021 | Book Marketing, Publishing
While you may have heard about the 4 Ps of marketing, in this post, we’ll explore the 4 Ps of book marketing—product, place, price, and promotion. To that mix, I will also add branding and target reader as essentials to your marketing toolkit. These touchpoints... 
by hspbrandswan | Mar 1, 2016 | Book Marketing
This week’s guest post is by Ara Atkinson-Skinner, professional illustrator and branding expert. She shares an artist’s perspective on professional cover design. In addition to stunning book cover design, Ara also does spot and picture book illustration...
