by Lois Hoffman | Nov 21, 2022 | Book Marketing
What is author branding? Author branding is a projection of who you are, what you do, and how you solve a reader’s problem. You can entertain a reader with sweeping stories of long-ago love or make them laugh with personal tales of growing up in the South. You... 
by hspbrandswan | Nov 24, 2015 | Book Publishing
Use the full power of the book cover to your advantage. Every aspect of the book has the ability to attract your ideal reader to buy your book and, more importantly, become a valuable fan and evangelist for your author business. The message on a book cover doesn’t... by hspbrandswan | Dec 15, 2014 | Publishing, Writing
Even before your book is published, three things will be at the forefront of all of your marketing materials. Make it easy on yourself by taking the time and effort to make these the best they can be. Do it once and they will serve you during the long haul of book...
