Self-Publishing FAQs
What’s the difference between traditional publishing, vanity publishing, and self-publishing?
When a book is traditionally published, the author usually gets paid an advance and royalties. The publishing house pays for editing, design, publication, and distribution. That’s the good news. The bad news is that publishing houses are trying to make money and therefore are VERY particular about who and what they will publish. It is difficult to find an agent who then hopes to place your book with a publisher. Books are often published two years after acceptance and royalty payments are small comparatively.
Vanity publishers (often now called hybrid publishers) talk about the best of both traditional publishing and self-publishing. Unfortunately, it’s the best of both worlds for them, not you. You will pay them to get your book edited, designed, and published and then they will give you a percentage of royalties or charge an inflated rate for author copies of your book. Don’t give up your money AND your rights.
Self-publishing is aptly named because you do it yourself, but you keep ALL of the rights and royalties when your book sells. Companies, like The Happy Self-Publisher, help writers who don’t have the time, energy, or knowledge to edit, design, format, and publish a book. Yes, we charge a fee for what we do, but you control the timing, price, content, and set the goals you want to reach. Once your book is in print (or your ebook is online), everything you earn in royalties is yours. If you want to change or update your book, you can do it easily.
What's an ISBN?
An ISBN is an International Standard Book Number. It is a 13-digit code that uniquely identifies your book. Each edition (first, second, etc.) and format (hardcover, paperback, ebook, etc.) of your book require a separate ISBN. Some self-publishing platforms require you to purchase an ISBN for your book while others offer ISBNs for free. A paid ISBN is great for authors who are looking for greater flexibility to distribute to a wider audience.
What is print on demand publishing?
Print on demand publishing means that as one book is ordered (on Amazon, for example), one is printed. You benefit because you no longer needed to order a garage full of books. You can purchase 1, 10, 57, or 893 books to have inventory to sell at events and reorder as you need. That means you aren’t burdened with the upfront costs. Print on demand books are digitally printed and best for word-heavy books. Offset printing is best for photo/graphic-heavy books like picture or photo books. The quality of digital printing gets better every year and will undoubtedly catch up to offset sometime in the future.
Do I need a copyright?
No. And yes. According to the US Copyright Office, “Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.” But if you want to file a lawsuit against someone for copyright infringement, you’ll need to register your work. Some writers do, and some don’t bother with the process.
How much money can I make writing a book?
It all starts with the quality of your writing. Learning and practicing the craft and getting a quality editor are keys to writing books readers want to read.
In general, fiction generates higher revenue than nonfiction. That isn’t true in all cases. If your book fills a void in the book market, you have a better chance of standing out.
The royalty amount of each book will play a role in how much you will make over the long run. For instance, deciding to print a book in color will either reduce your royalty or force you to increase your price to a level less attractive to buyers.
The time and effort you put into marketing your book will ultimately determine how much money you will make as an author. Nothing beats getting out there and getting to know and connect with readers in your niche.
What are the most important things to know if you want to write a book?
It’s really important to know why you are writing a book and what you hope to achieve as a result of writing it. Someone who wants to scale their business approaches a book quite differently than someone who is using it as a tool to help clients through a process without any intention of selling the book. For the creative writer, an author who hopes to make a living as a writer will approach it differently than someone writing a family history.
It is also important to determine your target audience. Knowing who will read it (hint: it’s not everyone) and what you hope they do or experience as a result of reading it sheds light on the entire writing process.
What is the best piece of advice you could give to someone who is just starting out on a writing journey?
Read. A lot. Read the best authors in your industry and other authors you admire. Write. Make writing a priority. Put time on your calendar each week dedicated to the craft. Whether it is 15 minutes or 5 hours, a scheduled writing time puts intention into action. Plan for tomorrow. Plan a weekend retreat to envision your business or life purpose and determine how writing a book brings life to your goals. Brainstorm ideas to flesh out the best ones and find new and exciting angles to explore. Organize your paper, scribbles, notes, websites, index cards, or random thoughts to be in one place. Arrange (and rearrange) all of it to make writing easier. Most of all, DARE to do something that takes time and effort and failure and sacrifice.
Who is most successful writing books?
Those who understand that writing a book is a business. They understand that successful authors work hard at developing their craft, sit down often to write and promote it with intention and vigor. The authors who succeed set out goals for the book and surround themselves with the best people to make their goals come to life.
How can a book coach help me write my book?
If you have ever struggled with getting started, getting stuck, or knowing what to say or how to say it, a book coach can help. A book coach will help you uncover why you are writing a book, who you are writing it for, and help you organize the material to have the most impact. A good coach will keep you motivated and focused on your goals for the book and set you on a path to successful publication and launch.
Some will specialize in fiction or nonfiction (my favorite) or a particular genre and will help you develop your unique voice and style regardless of the type of book you are writing. Ask a lot of questions and make sure your book coach is a good fit.
All of this information can be overwhelming. Writing, publishing, and then book marketing doesn’t have to feel that way when you find a partner to guide you through the process.

Service Designed to Meet Your Needs
The Happy Self-Publisher is small by design to give you the answers you need and attention you deserve. I want you to have a happy self-publishing experience! Want to find out more? Let’s talk!


Supportive, efficient, and kind
Lois was supportive, efficient and kind throughout the process. This being my first experience writing and publishing a book, was extremely helpful. I highly recommend Lois and her skills to make your experience enjoyable and less stressful.
Nothing short of AMAZING!
Lois is nothing short of AMAZING! She is so thorough, detail-oriented, and responsive. She makes a somewhat complicated process seem seamless. The best part is that she truly cares!! From before I even worked with her, I could tell that she truly has a genuine interest in helping her clients. I can not recommend her enough and I am forever grateful that she helped me bring my story to life!
This course was fun and very informative. The instructor did a great job!
This course was fun and very informative. The instructor did a great job!
Kick-started my enthusiasm
Outstanding introduction that has kick-started my enthusiasm for finishing a project that has lingered on and ready to see the light of day!
Committed to My Success
I had the joy of working with a book coach, Lois Hoffman, who was committed to my success. She gently prodded and nudged me towards what I said were my goals. Her enthusiasm and encouragement infused me with confidence. Lois held my hand every step of the way until I held my 1st book, Embracing Autumn, in my hand. If you are ready to write a book, don’t travel the road alone. Lois Hoffman will be your ready companion until you are finally a published author!
Lois covers a great deal of information that is valuable.
Lois covers a great deal of information that is valuable.
This workshop is the best yet
Thank you, Lois! This workshop is the best yet. You are precise, concise, and extremely informative. All of my questions were answered.
Lois was very informative, giving real, tangible info that everyone can access. Lois showed real interest in our questions and what we were writing about.
Lois was very informative, giving real, tangible info that everyone can access. Lois showed real interest in our questions and what we were writing about.
Master at knowing what to do
Do you know what amazes me about Lois Hoffman? Okay, there are a lot of things. If you are a writer, the most important thing to know is that Lois is a master at knowing what to do and how to do it. Thanks again for helping John and me get Rooster in the Hen House from raw manuscript to proof to Amazon where it is doing brisk sales.
Detailed subject matter
I particularly appreciated the active question and answer sessions and the detailed subject matter covered.
Lois is great. Kept it interesting and light. Great information.
Lois is great. Kept it interesting and light. Great information.
Lois was very informative, interesting, and knowledgeable about all things tied into social media.
Very organized presentation. Linear, made sense. I like the step-by-step process.
Make the idea of becoming an author more accessible and less complicated.
I appreciate the truthful information and real cases explained. This workshop was authentic, inspiring and full of information easy to understand. Make the idea of becoming an author more accessible and less complicated.
Wonderful intro to the hobby writer who is looking to expand their creative outlet by publishing and setting their work out.
Wonderful intro to the hobby writer who is looking to expand their creative outlet by publishing and setting their work out.
Took the guesswork out of self-publishing
The Happy Self-Publisher took the guesswork out of self-publishing my first book. With so many other things going on in my life, it was such a relief to have someone guide me through this process instead of having to learn it myself by reading blog after blog post. Lois (The Happy Self-Publisher) was easy to communicate with answering questions thoroughly and thoughtfully. She helped with everything from editing and formatting to sales and marketing. She was able to publish the book weeks before the agreed-upon timeline. I couldn’t be happier that this book is finally out of my head and available on Amazon =) I feel much more confident than if I would have fumbled my way through it.
Great opportunity for motivation.
Great opportunity for motivation.
Lois was fun, informative, and interesting.
Lois was fun, informative, and interesting.
Helping others achieve their dreams was her passion!
I had a dream of publishing my own stories. Lois was referred to me through a mutual friend and I’m so glad she did. From our first meeting I could see that helping others achieve their dreams was her passion! She worked with me through every step of the process – copy editing, formats, layouts, and contacts. I am now officially a published author with a great deal of thanks due to Lois at Happy Self Publisher. I’m excited to continue our relationship with the books to follow.
I thought Lois was very informative and helped me to understand blogging.
I thought Lois was very informative and helped me to understand blogging.
Lois made the process simple
I wrote a book. What next? It was not until I met The Happy Self-Publisher that I was convinced my dream could actually be a reality. The process went from scary and overwhelming, to completely carefree. Lois made the process simple, communicated with me the whole time and took care of everything I didn’t know how to do. I’m so grateful to have had someone take the words I had written, and turn it into something amazing.
Excellent speaker. Great knowledge. Infectious energy.
Excellent speaker. Great knowledge. Infectious energy.
Lois’s workshop gave practical advice for the beginning or aspiring author: informative, uplifting, realistic, and, of course, happy!
Lois’s workshop gave practical advice for the beginning or aspiring author: informative, uplifting, realistic, and, of course, happy!
Lois has a wealth of information on writing, publishing, and selling.
The workshop was extremely helpful! It really helped with organizing the process of publishing. Lois has a wealth of information on writing, publishing, and selling.
Provided feedback and encouragement
It took me a long time to imagine not only that I could write a book but also that I could get it published. Fortunately, a friend recommended Lois Hoffman of The Happy Self-Publisher and that enabled my project to take off. Lois has the skills to prepare a book for publication but also helped immensely when it came to my own reservations about whether my book was publication-worthy. The feedback and encouragement that she provided were key factors in helping me reach my goal. I recommend Lois highly.
Thank you, Lois, for all the wonderful tips and tricks. It was inspiring to learn one just has to do it and get the memories down on paper.
Thank you, Lois, for all the wonderful tips and tricks. It was inspiring to learn one just has to do it and get the memories down on paper.
Consummate Professional
Lois Hoffman is a consummate professional. My memoir, The Place of Cold Water, would not have been published but for her guidance every step of the way. As an author, publisher, and businesswoman, she possesses the organizational skills that I needed to succeed. She worked with me patiently for almost a year, was attentive to the smallest details and helped me publish a book I could be proud of. I could not have asked for a better partner in this endeavor. If I ever write another book, Lois will be my editor, cover designer and publisher again.
This is the self-publisher’s handbook. From conceptualization to marketing the final edition, this is a must for those wishing to enter the self-publishing industry.
This is the self-publisher’s handbook. From conceptualization to marketing the final edition, this is a must for those wishing to enter the self-publishing industry.
Wonderful attitude
Lois has a wonderful attitude and was not dismissive of either traditional or self-publishing. She was very patient with all levels of questions and clear in her answers. A nice surprise to the seminar for a beginner like me.
I liked her confidence and command of the content.
I liked her confidence and command of the content.
Ms. Hoffman has wide experience and great advice to novice writers.
Well constructed!
Positive energy that is infectious
Lois is a natural facilitator, with a positive energy that is infectious. While her workshops are organized with a logical flow of topics, she addresses all participant questions tactfully and encourages group discussion. Having attended two of her workshops to date (Write a Book, Grow Your Business & Blogging for Business), I appreciate the sheer quantity of information and advice provided. Both sessions included activities that allowed for application to our own individual projects, goals, and businesses. After only 90 minutes, I left with a clear plan of action, renewed enthusiasm, and actual completed steps that I could implement immediately. I look forward to attending more of Lois’s insightful workshops!
Lois is knowledgeable and fun.
Lois is knowledgeable and fun.
Very rewarding
I am extremely pleased to have contacted Lois and begun the process of publishing. She is very knowledgeable and is available throughout each step. As a first-time author, I was both ignorant and super anxious. Fearing that my limited technology skill would be a hindrance, I was greatly relieved that Lois is most patient and has many strategies to help. The editor she recommended was wonderful also. Publishing with Lois was very rewarding.
A Patient, Giving Coach
Lois Hoffman gave me the kickstart I needed in my business so that I could stay on track to finish tasks and accomplish goals. She is a patient, giving coach who not only suggested and helped me implement new ideas and direct me in the right direction, but she also guided me to unearth and move beyond limiting beliefs that were keeping me stuck. With her gentle voice in my head, I’m set up for greater future success!
I got information I had not thought of. The workshop gave me some direction. Two hours packed with tons of helpful information to start and post a successful blog.
I got information I had not thought of. The workshop gave me some direction. Two hours packed with tons of helpful information to start and post a successful blog.
Lois Hoffman knows her “social media stuff.” She leads a great workshop that allows for discussion, sharing, and questions. I learned so much and am encouraged.
Lois Hoffman knows her “social media stuff.” She leads a great workshop that allows for discussion, sharing, and questions. I learned so much and am encouraged.
Knows her stuff
Lois Hoffman–the Happy Self-Publisher–knows her stuff! I wasn’t sure that a consultation with her would help me because I didn’t think I really wanted to write a book. Lois asked me exactly the right questions, and, poof! I saw both the obstacles preventing me from writing and the value of what I want to write about. I have ideas to share! The session was revelatory.
Excellent workshop. Clear and concise guidelines on the whole process of thoughts to publication.
Excellent workshop. Clear and concise guidelines on the whole process of thoughts to publication.
Very informative and kind.
Thanks for offering time for people to ask questions. Very informative and kind.
Very educational! The workshop is a must for anyone writing a book.
Very educational! The workshop is a must for anyone writing a book.
I thought Lois was very knowledgeable, personable, and sincere in her passion for helping people. Easy to follow.
I thought Lois was very knowledgeable, personable, and sincere in her passion for helping people. Easy to follow.
Valuable instruction and resources
I had this idea to start a blog, and I was doing lots of online research but not making progress on developing it until I found The Happy Self-Publisher. Lois responded to my request for assistance with energy and enthusiasm. She provided valuable instruction and resources on writing blog posts that I was not getting elsewhere online. She was also candid about writing a blog and helped me to gain perspective on blog writing as one tool to support my business. Our strategy session gave me the confidence, accountability, and motivation I needed to turn my idea into reality. I am so grateful to have found Lois. She is a wealth of knowledge on writing and an excellent coach.
Strongly recommend
Working with The Happy Self-Publisher, Ms. Lois Hoffman, continues to produce excellent results. As soon as I was ready to publish my second book, I immediately contacted Lois and within a short period of time all reviews were successfully completed and my book was published. I STRONGLY RECOMMEND all authors to reach out to Lois, the outcome will be spectacular! My sincere appreciation to Lois – THANK YOU
You are a lively and engaging speaker.
You are a lively and engaging speaker.
Lois is a very interesting, amicable, and intelligent person.
I enjoyed the conversation on how and why to start writing a book. Thank you!
I enjoyed the conversation on how and why to start writing a book. Thank you!
This workshop helped me to see that if I can write, I can conquer my way of thinking and healing.
This workshop helped me to see that if I can write, I can conquer my way of thinking and healing.
Very informative. Glad I came!
Very informative. Glad I came!
Very informative – Excellent!
Lois had high energy. Explained the good and bad in publishing. Gave suggestions that were very useful.
Lois had high energy. Explained the good and bad in publishing. Gave suggestions that were very useful.
Good information delightfully presented.
Good information delightfully presented.
I enjoyed the seminar very much. It gives me the push to reaffirm my desire to write.
I enjoyed the seminar very much. It gives me the push to reaffirm my desire to write.
Lois had great energy and was super informative.
Lois had great energy and was super informative.
This is a “don’t miss” workshop for any business owner!
This is a “don’t miss” workshop for any business owner! Even if you haven’t thought of writing a book before, this fun and engaging workshop might just change your mind.
She makes a daunting process seem like an achievable goal!
It is evident that Lois has invested a lot of time educating herself on self-publishing and can be an invaluable resource to guide anyone interested in writing a book to use to grow their business or whatever their goal is. She makes a daunting process seem like an achievable goal!
I learned some good info here. Thank you so much!
I learned some good info here. Thank you so much!
Excellent content and delivery; addressed a wide range of interests and concerns; modeled a positive method of communication; the time just flew by!
Excellent content and delivery; addressed a wide range of interests and concerns; modeled a positive method of communication; the time just flew by!
Gave me the information I was seeking to learn how to publish and how to get help with editing and designing.
Lois anticipated all of my questions and took some of the fear out of moving forward in self-publishing.
Gave me the information I was seeking to learn how to publish and how to get help with editing and designing.
Very informative and interesting. Good delivery. Good pace and presentation.
Very informative and interesting. Good delivery. Good pace and presentation.
Lois is an excellent motivational speaker. She keeps her workshop “user-friendly” and engages her audience in her presentation
Just what the doctor ordered!
Just what the doctor ordered! Lois and The Happy Self-Publisher really made the process easy and as “pain-free” as possible. Her instructions and step-by-step procedures along the way were always well explained, and well delivered. Also, and very importantly, it was simple, efficient, and timely to communicate with her with the advice given usually spot on. I had worked with another publisher on a first book, and it was ok, but Lois and The Happy Self-Publisher was definitely much better and easier to reach final conclusion.
You are amazing
Dear Lois, YOU are amazing. My first time writing a book and you walked me through every step of the publishing process. You did it with grace too. You always answered my questions and you always made me feel secure. I wish that anyone who is writing a book would have the honor and privilege of having you as their publisher. I have given your name out to those who are thinking about writing a book. Best publisher ever… Lois Hoffman. Thank you for the great experience of working with you.
I am so glad I decided to take part in this workshop. It helped me to clarify my progression of activities for the book.
I am so glad I decided to take part in this workshop. It helped me to clarify my progression of activities for the book.
Very enjoyable and informative. Nice interactivity.
Very enjoyable and informative. Nice interactivity.
I thought it was interesting and she was knowledgeable.
Extremely stress-free, memorable, and user-friendly relationship
As a new author in the world of publishing, I found working with The Happy Self-Publisher to result in an extremely stress-free, memorable, and user-friendly relationship. Lois Hoffman was very attentive to answering all of my questions and delivered a gentle hand in providing needed direction in order to expose my book to the world of interested readers. I strongly recommend anyone, new or experienced, to utilize The Happy Self-Publisher. Lois de-mystified the complexities of publishing and supplied an extremely pleasant experience. I am one happy author, thanks to Lois and The Happy Self-Publisher organization. Thank you.
Outstanding workshop! Thank you!
Outstanding workshop! Thank you!
I enjoyed this event.
I enjoyed this event.
Very informative.
With much appreciation
I want to offer many thanks and appreciation for working with me for a year to write Barriers, the legacy of my political and personal life. The book is something that gives me great pride and serves as wisdom I can impart upon current political leaders and a treasured keepsake for my family.
Very practical and informative.
I liked your openness so people could add their thoughts. You were also enthusiastic about everybody’s input. Positive.
Very practical and informative.
I love the fact that you hammered home the point of the importance of editing.
I love the fact that you hammered home the point of the importance of editing. I know that it can get frustrating when your writing is not what you want it to be, but hammering in the fact that you need to polish your writing to make it shine.
Very informative workshop
I found the advice about where to publish books the most helpful.
I received good insight into publishing. Very informative workshop.
Very informative. I learned so much.
Very informative. I learned so much.
Thank you, Lois. It was an exciting experience. I had a great time listening to your valuable information.
Thank you, Lois. It was an exciting experience. I had a great time listening to your valuable information.
Impressed with Your Technical Knowledge
Lois, you have been such a pleasure to work with to get my book published. I don’t think I could have worked with a better person to meet my publishing goal. I was so impressed with your technical knowledge of all that is required to organize, format, and market my book for publication. Additionally, involving your editor in the final review of my manuscript made a big difference in the overall quality of my book. You have great interpersonal skills, and for me as a first-time author, you demonstrated seemingly endless patience and willingness to walk me through step-by-step all of the intricate details necessary to get my book printed and placed on Amazon.com to sell. When I write my next book, you will certainly be the one I call to assist me. I highly recommend you to anyone that is looking for someone with your expertise to assist them in publishing their book. Thank you so much!
Honest and Responsive!
NO WAY I could have done this without Lois, The Happy Self-Publisher!!! I originally tried to navigate this very confusing world of book publishing myself. That was a mistake. I couldn’t find a traditional publisher, hybrid wanted 35k and so I was left with self-publishing but was unsure of what to do. I almost gave up on this process and then I found Lois Hoffman. Lois could not have been more patient, knowledgeable, or encouraging. She is honest and responsive! If you are thinking about self-publishing, you’d be making a huge mistake by not hiring Lois. So grateful to her for all of her expertise and for helping me get my book over the finish line!!!
Lois Hoffman’s energy and succinct explanations, WITH GREAT EXAMPLES, gave me the kinds of helpful tips and publishing insights I was hoping to find.
Lois Hoffman’s energy and succinct explanations, WITH GREAT EXAMPLES, gave me the kinds of helpful tips and publishing insights I was hoping to find.
This workshop was inspiring and steeped in reality. No fantasies about making millions easily. It’s a business.
This workshop was inspiring and steeped in reality. No fantasies about making millions easily. It’s a business.
I liked this workshop a lot. It was very informative.
I liked this workshop a lot. It was very informative.
Good overall information.
Good overall information.
The workshop helped to focus and jumpstart an outline for my blog.
The workshop helped to focus and jumpstart an outline for my blog.
Advice tailored to each person
Lois is super friendly and engaged with the workshop attendees’ personal goals. She offered advice tailored to each person here with enthusiasm. Thank you!
There for me every step of the way
I’m sure many would agree that the hardest part of accomplishing our goals is getting started. Lois at The Happy Self-Publisher offers a 30-minute free phone consultation to answer any questions about becoming an author, and I sincerely appreciate her sharing her time. Without it, I am not sure I would have taken my first step feeling so comfortable, confident, and finally excited. The Happy Self-Publisher was there for me every step of the way and clearly answered my last-minute questions. I sincerely and lovingly recommend Lois and The Happy Self Publisher company. I thank them tremendously for making this goal an easy and pleasurable experience while making me dismiss any anxiousness I had and turn it into all smiles while finishing up with happy tears when I was able to hold my beautiful ideas in my hand as an actual object allowing me to share myself.
This workshop gave me a starting point on if moving forward is what I want to do. It is a very helpful workshop.
Very informal. She really answered the fundamentals of writing a book and starting a blog.
This workshop gave me a starting point on if moving forward is what I want to do. It is a very helpful workshop.
Keeps the workshop flowing
Lois is very knowledgeable about the subject matter. She keeps the workshop flowing and the agenda helps to keep it on track.
I learned useful information on self-marketing and building my brand.
I learned useful information on self-marketing and building my brand.
It was excellent.
It was excellent.
Great job, very informative!
Great job, very informative! I may be applying what I’ve learned in this workshop to projects I’m considering taking on in the future.
Very informative, high-energy workshop. Really enjoyed!
Very informative, high-energy workshop. Really enjoyed!
My success was due solely to Lois Hoffman as my coach
After considerable discussion about my idea for writing the story, I made a decision to go forward. I began working with Lois immediately to get some idea about how I should do this. From the beginning, she gave me valuable instructions, encouragement, and advice on how to approach my goal. Lois and I met regularly by telephone and occasionally in person. Since this was my first book, she made the blueprint and the steps involved clear and in a way that I was able to understand. I began writing in the late summer of 2018 with the goal of completing it within a year. During this time, I received excellent coaching and encouragement as to how to make this book interesting. Lois provided innovative ideas as to how the book would tell the story about how this man endured a devastating disease with compassion and love for those surrounding him. The success of this experience was due solely to having Lois Hoffman as my coach and publisher. This journey has compelled me to write a second book which I’m now beginning with Lois.
If you have always wanted to write a book and did not know where to start with getting it published, Lois has the answers!
If you have always wanted to write a book and did not know where to start with getting it published, Lois has the answers!
Very informative for all levels of writing whether you’re just starting your journey or already published.
Very informative for all levels of writing whether you’re just starting your journey or already published.
If you’re thinking of writing a book or need guidance, this is the course for you. Lots of information and sharing. Extremely helpful.
Material is very well presented, lots of good info, and very encouraging. Lois is a joy!
Material is very well presented, lots of good info, and very encouraging. Lois is a joy!
I would have been lost without her!
Lois with the Happy Self- Publisher helped guide me from an idea to a finished product. I was writing a memoir about the death of my first husband and my journey through the grief process and her experience with the writing process and expertise was crucial at times. She helped me brainstorm ideas, organize the manuscript and get my thoughts out of my head onto paper. When there were sections that didn’t fit or needed re-organizing she gave me ideas as to where they needed to go along the way. She helped talk me through the difficult emotional highs and lows that I hit during the writing process and was very helpful when I would get stuck and feel like I couldn’t possibly move forward. Once the manuscript was ready, she walked me through all of the in’s and out’s of the self-publishing process in an easy to follow step-by-step manner. Her courses are very informative and I loved having the ability to refer back to the videos if I had any questions. She was also very prompt with answering any questions or concerns that I had throughout the entire process. If you are thinking about writing a book, I HIGHLY recommend using Lois and Happy Self-Publisher as I would have been lost without her!
Lois is great at explaining all her information on the subject of the writing process.
Lois is great at explaining all her information on the subject of the writing process. This info is very much needed to be known for someone who is truly interested in writing seriously.
Lois was entertaining, engaging, wove in people’s comments into the examples for us. As a novice, she helped get my creative juices going. I’m ready to WRITE!
Lois was entertaining, engaging, wove in people’s comments into the examples for us. As a novice, she helped get my creative juices going. I’m ready to WRITE!
Your workshop has me given me inspiration and motivation to write more
Your workshop has me given me inspiration and motivation to write more. I found it very informative and engaging.
Bright animated speaker captures the imagination.
Bright animated speaker captures the imagination.
The workshop definitely helps you get organized, think more in-depth about the message you want to send to your audience, and present a professional blog to your readers.
The workshop definitely helps you get organized, think more in-depth about the message you want to send to your audience, and present a professional blog to your readers.
I have been skating around the idea of writing and self-publishing a book and Lois has given a great presentation today and I have greater confidence in moving forward.
I have been skating around the idea of writing and self-publishing a book and Lois has given a great presentation today and I have greater confidence in moving forward.
Now I know I could do that, too!
I’ve read short, interesting autobiographies on Kindle that were self-published. Now I know I could do that, too!
Great job delivering a lot of info, controlling the questions, and keeping on track was good.
Nice – Small class – Personal – Good guidance for writing rookie.
Much more detailed than I expected – good information on writing – interesting and helpful.
Nice – Small class – Personal – Good guidance for writing rookie.
I had no idea that I could achieve this!
I was very pleased with all of the info you divulged! I had no idea that I could achieve this! Thanks so much!
I enjoyed this self-publishing workshop very much!
I enjoyed this self-publishing workshop very much! Very helpful information! Lois has a delightful personality. Fun to listen to as she gives knowledgeable info.
Refreshing presentation. Very knowledgable.
Very helpful class. Learned a lot. Will start blog tomorrow.
Refreshing presentation. Very knowledgeable.
Attending this workshop has helped to expand my vision about blogging, as well as additional services I will be able to offer my clients.
Attending this workshop has helped to expand my vision about blogging, as well as additional services I will be able to offer my clients.
A must attend for anyone thinking of publishing a book for the first time.
Thank you for an excellent presentation and learning; I really appreciated this class and your presentation.
A must attend for anyone thinking of publishing a book for the first time.
Thorough, Patient, and Attentive
Lois Hoffman, The Happy Self-Publisher, was incredibly helpful in preparing my book for publication. The many aspects involved in formatting, editing, and cover design can be intimidating so it was great to work with someone so knowledgeable about all these details. Her assistance enabled me to get my novel out in a timely manner. She was thorough, patient, and attentive to every detail, all while providing encouragement and prompt responses to my many questions. I would certainly recommend Lois to other writers who want to embrace self-publication without fear.
Instrumental to publishing
Lois Hoffman has been instrumental in getting my book published. I also worked with an editor who helped polish my writing. After the editing was done, Lois formatted then published my book on Amazon. The cover design was amazing. I would highly recommend The Happy Self-Publisher.
Lois has extensive experience and knowledge of her subject. Great presenter.
Lois has extensive experience and knowledge of her subject. Great presenter.
Everyone writing knows what they are writing, but not what to do with it. All typed up and nowhere to go. This workshop helps direct that.
Lois Hoffman presents an information-filled workshop that guides authors toward the best ways of publishing and marketing their books. Very helpful.
Everyone writing knows what they are writing, but not what to do with it. All typed up and nowhere to go. This workshop helps direct that.
You are enlightening, optimistic, and honest.
You are enlightening, optimistic, and honest.
Delivered with positive energy and authority
Great workshop, delivered with positive energy and authority. A comprehensive overview of self-publishing, very useful. Glad I attended – gave me a real boost.
This workshop helped me to organize my thoughts
This workshop was very informative and helped me to organize my thoughts as I prepare to start blogging about my event planning business.
This workshop was helpful and a great start to learning what you need to start your own book.
This workshop was helpful and a great start to learning what you need to start your own book.
Covered the subject well in an informative manner.
This workshop was extremely beneficial for me as I’m beginning to explore my career as a writer!
This workshop was extremely beneficial for me as I’m beginning to explore my career as a writer!
She is an amazing resource
Lois Hoffman is passionate about communication in its many forms. She is an amazing resource for simply getting started and on your way.
Lois led our group through a wonderful exploration of the art of memoir writing and self. Very enjoyable and informative.
Lois led our group through a wonderful exploration of the art of memoir writing and self. Very enjoyable and informative.
She’s pragmatic, concise, and wildly encouraging!
Lois really made me consider my why–not just for one project but for writing as a whole. She’s pragmatic, concise, and wildly encouraging!
The instructor was informative and professional.
I got to hear some great tips and insights on the publishing world in the new millennium. The instructor was informative and professional.
As a new blogger, I needed help on how to build my platform. Lois gave incredible insight.
As a new blogger, I needed help on how to build my platform. Lois gave incredible insight.
Marvelous work
Dearest Lois:
I shall try to neither gush nor minimize regarding the help you have provided in bringing “Notes from the Garden” into becoming a beautifully published book. I’ll not regale you with stories of despair on my part nor your free psychiatric services “phoned-in” during the birth of my first child- (The Book). Your ability to juggle my numerous insecurities while formatting, revising and changing commas into semicolons was Magical! Thank you for making a dream manifest as a brilliantly written book with a bright and shiny butterfly cover. Marvelous work…except for one comma where I meant to place a semi-colon…JUST KIDDING!!!
Your patience, knowledge, support and creativity were limitless!
Lois Hoffman, you were such a joy to work with on Blue’s River! Your patience, knowledge, support and creativity were limitless! I really appreciated your openness in communication, and your skill in guiding this book to fruition. You juggled your attention between me and my illustrator expertly – which makes sense given your other job! The final creation is a beautiful work of art, and I could not be more grateful to the Happy Self-Publisher!
This workshop helped me to crystallize ideas and thoughts around what is my business and what does success look like.
This workshop helped me to crystallize ideas and thoughts around what is my business and what does success look like.
Incredible help
Thank you for your incredible help in prepping and formatting my book for publication on Kindle Direct Publishing. Your book was helpful in getting me started in the process, but I found I was overwhelmed and needed your direct intervention to complete the many and complicated tasks required by the publisher. I would recommend your service to anyone considering publishing a book on Amazon or any other publishing format.
I could not be more pleased
I just wrote my first book and had absolutely no idea what to do or where to go with my project. I found Lois through Social Media, and I must say she made my adventure effortless. She is amazing, so easy to speak with, her follow through is top shelf. She connected me with all the right people required to get my book published. My book got published and I could not be more pleased. The book cover, (100% Lois) is so amazing that I did not consider anything else. She took the flavor of my book and matched it to a cover that was just perfect. If you have a project and have no idea how to move forward, please try Lois. The best I can say is when I write my next book, she will be the first person I call.
Covers all the nuts and bolts of self-publishing.
Covers all the nuts and bolts of self-publishing.
Lois really helped me narrow my focus and move to the next step!
Prior to attending Blogging for Business, I was unfocused on my ideas. Lois really helped me narrow my focus and move to the next step!
Thanks and Eternal Gratitude
I am writing this testimonial out of thanks and eternal gratitude to my publisher Lois Hoffman. A year ago Lois expressed excitement that I’d be a published author. In her dreams! Yet, here I am today a published author due to Lois’s encouragement and wisdom. Her abundant help started before the publication, continued during the publication, and has continued after the publication and continues this day. Anyone as clueless as I was about how to publish a book and all it entails would be smart to choose Lois as their publisher. Every tip she gave me from resources to read to the timing of activities entailed in the book’s production and promotion was spot-on perfect. I was more than fortunate to have Lois in my corner—I was blessed. Lois—I am a published author today thanks to you. I will always be grateful.
I found Lois to be engaging, informative, helpful, and genuine. I’m very glad I drove the distance to see her.
I found Lois to be engaging, informative, helpful, and genuine. I’m very glad I drove the distance to see her.
Speaker was prepared and enjoyable. I got a lot of information and felt the evening was worthwhile.
Speaker was prepared and enjoyable. I got a lot of information and felt the evening was worthwhile.
I feel like I could do this!
I can’t believe how much practical information Lois was able to include in 90 minutes! I feel like I could do this!
It was informational for a novice writer as well as entertaining!
It was informational for a novice writer as well as entertaining!
The marketing aspect helped me a lot.
I really enjoyed it. A lot of good information. Thank you so much!!
I really enjoyed it. A lot of good information. Thank you so much!!
Lois is a wealth of information for self-publishing. A real go-to person.
An excellent workshop! Knew less than I thought I did. ?
Lois is a wealth of information for self-publishing. A real go-to person.
Very helpful insights into the world of self-publishing, including specific suggestions. Well worth it!
Very helpful insights into the world of self-publishing, including specific suggestions. Well worth it!
So helpful!
Lois was a huge help at every step of the process of getting my book published. So grateful to have found her!
Necessary resource for anyone
A necessary resource for anyone currently writing or aspiring to be a successful writer in the future, Lois Hoffman’s sage advice will get you started on a path towards success.
Lois gives great information in the area of writing books.
Lois gives great information in the area of writing books.
Lois is energetic and her delivery is quite informative. I’m glad I attended!
Lois is energetic and her delivery is quite informative. I’m glad I attended!
There was so much information! Can’t wait for more workshops to learn more!
There was so much information! Can’t wait for more workshops to learn more!
Cheerful and engaging
Lois is a wonderful presenter. She was clear and concise in her presentation, handled distractions with grace and was cheerful and engaging.
Great workshop for writers in various stages of book writing – just thinking about it all the way to publishing and marketing.
Great workshop for writers in various stages of book writing – just thinking about it all the way to publishing and marketing.
Easy, rewarding adventure!
Lois does it all! She helped motivate and focus me to finally bring my first book to fruition. Then she rescued me when my newest book encountered snags with a publisher’s process. Always upbeat and delightful to work with, Lois is the expert who makes self-publishing an easy, rewarding adventure!
Your workshop was very, very informative on the publishing aspect of getting from idea and writing to the finished product.
Your workshop was very, very informative on the publishing aspect of getting from idea and writing to the finished product.
I look forward to following up to gain more insight.
This was an amazing workshop. I learned more than I anticipated from today’s session. I look forward to following up to gain more insight.
Good Reader of People
If it were not for Lois Hoffman and The Happy Self-Publisher,
I would not be where I am today: published.
I hired Lois to help me publish my book through Kindle Direct Publishing and then to help me with marketing.
Lois is fantastic! She is knowledgeable of KDP protocols and understands the book-marketing landscape. She is a capable and patient teacher who shares information in ways that are easy to implement. A good reader of people, Lois knew just how to get me through the hard parts of marketing and especially, past some of my own hurdles.
Her fees were reasonable; for me, this was money well-spent.
I am so glad I went with someone local who could meet with me in person instead of an online service that relied on emails and phone calls alone. Both professionally and personally, working with Lois was a great experience. I would hire The Happy Self-Publisher again.
Informative on a multitude of facets.
Informative on a multitude of facets.
Very well presented! Lots of good information, some new, some that I already knew, but clarified very well. Thanks.
Very well presented! Lots of good information, some new, some that I already knew, but clarified very well. Thanks.
Lois was very helpful and gave good information for writing and going to the next level.
Lois was very helpful and gave good information for writing and going to the next level.
Helpful, informative and non-judgmental advice!
Helpful, informative and non-judgmental advice! Thank you; I enjoyed the workshop and meeting you!
Without her guidance and expertise there would be no book
Lois Hoffman, The Happy Self-Publisher, made the publication of our new book, Rooster in the Henhouse, possible! From start to finish, Lois guided us with patience and great skill, de-mystifying the process, developing the layout, designing the cover, choosing just the right font, responding to our many last-minute changes and demands. Without her guidance and expertise there would be no book. She has our highest recommendation!
This workshop helped me get my creative juices flowing.
This workshop will help you think about the who, what and why of book writing. This workshop helped me get my creative juices flowing.
Turned my dream into reality
I met Lois Hoffman, The Happy Self-Publisher, years ago at a workshop she was conducting and knew that she would be the one to publish my book, and I wasn’t disappointed. Lois helped turn my dream into reality through her wealth of knowledge about the publishing industry and her abundance of patience as we navigated through the process that carried me from writer to published author. Lois, I can’t thank you enough for helping me do something that had been on my mind for years. I am already recommending you to a couple of my friends who have a story to tell. I hope they will choose you.
Lois is very knowledgable, positive, and helpful.
Lois is very knowledgeable, positive, and helpful.
Highly insightful. Very thorough and practical.
Highly insightful. Very thorough and practical.
Great experience. You are so nice. Love the tone of your voice.
Great experience. You are so nice. Love the tone of your voice.
Very informative. Engaging and interactive.
This workshop was clear and fun, and helpful. Thank you. Great overview.
Very informative. Engaging and interactive.
Great process to help me establish ideas
Great process to help me establish ideas and a map to get ideas, rework ideas, and get them out to B to B and B to C.
Very informative. Covers a wide array of publishing and writing info.
Very informative. Covers a wide array of publishing and writing info.
Fun and very helpful.
Clear and helpful information. Lois was very knowledgeable.
Fun and very helpful.
Instructor has a great personality. Very informative. Includes everyone in the discussion.
Instructor has a great personality. Very informative. Includes everyone in the discussion.
Great information. Would attend more workshops.
Amazing Ability to Guide Me
I had no idea where to go or what to do until I started with Lois Hoffman’s Author Coaching program last January. In that time, I not only published my book but began an entirely new business that supports it. Her amazing ability to guide me in the right direction and visualize what was necessary has had an enormous impact not only the success of my business and book but to my self-confidence as well. If you don’t know what step to take next, Lois is the perfect coach to assist you along your journey and help you find the path that leads to your success!
Patience and knowledge
Lois, I cannot thank you enough for guiding me through this process. It’s been an insightful 3 years and worth every moment of anxiety, joy, and excitement to get to the finish line! Your patience and knowledge have been so valuable. Thank you. Happy to recommend you and your services to anyone thinking about publishing a book.
Well designed workshop.
Well designed workshop. Attendees participated, yet, the instructor “stayed” with her outline. I, personally, learned a great deal and will begin my writing experience this month. Thank you.
Great energy with the class! I loved it!
Great energy with the class! I loved it!
It was very helpful!
It was very helpful!
I thought the instructor and her presentation were excellent. I learned a lot and it will be helpful as I begin my writing journey.
I thought the instructor and her presentation were excellent. I learned a lot and it will be helpful as I begin my writing journey.
I appreciated your relaxed and inviting approach to your teachings. Thank you for sharing. I hope to make you proud.
A must attend for anyone who wants to be or has ever thought about being an author.
Lois’s introductory workshop is phenomenal. It is full of great content, strategies, resources. Powerful! A must attend for anyone who wants to be or has ever thought about being an author.
As a former teacher/professor, I like the idea of taking academia to the masses or the “streets.” You are living proof of that idea.
As a former teacher/professor, I like the idea of taking academia to the masses or the “streets.” You are living proof of that idea.
Lois provided helpful information in a cheerful, knowledgeable fashion.
Lois provided helpful information in a cheerful, knowledgeable fashion.
More clear information
In Lois’s 2-hour workshop I received more clear information than I did searching for days online. She was upbeat, knowledgeable and encouraging. I would definitely recommend to seek her out for advice on all things self-publishing.
Very informative. A lot of helpful tips that I was not expecting.
Very informative. A lot of helpful tips that I was not expecting.
Given by someone with good experience and knowledge of the topic
This workshop was very worthwhile — it is given by someone with good experience and knowledge of the topic! She has a good sense of where the audience is and gives very helpful info for writers. Thank you!
Excellent content and interesting presenter.
Excellent content and interesting presenter.
I was very impressed with Lois’s depth of knowledge in directing me on the next phase of writing my memoir.
I was very impressed with Lois’s depth of knowledge in directing me on the next phase of writing my memoir.
Insight and professionalism
Lois helped me stay grounded through the entire publishing process. Her insight and professionalism, along with her pleasant demeanor, made this project a smooth process. My debut novel is receiving rave reviews and the comment, “I love the cover” is one I hear often. She kept me on task and published ahead of my own personal deadline. My readers are asking for a sequel, and I will work with Lois again if I decide to write one.
Fun and informative workshop
Lois gives a fun and informative workshop. She knows the self-publishing process well and is good at sharing the information in an organized, easy-to-understand way. Excellent!
I highly recommend this speaker for anyone thinking of writing a book.
Great workshop. Very informative. I highly recommend this speaker for anyone thinking of writing a book.
I feel empowered to get started!
I have an idea for sharing what I have learned to inspire others by writing a book, but I didn’t know how to get started. Lois has done everything already and is willing to share. I feel empowered to get started!
It makes me feel so much better than this service is available.
It makes me feel so much better than this service is available.
Excellent course. Very informative.
Excellent course. Very informative.
This workshop was beneficial in that I gained new ideas on how to approach my book.
This was an excellent introductory workshop. It gave me the framework that filled in a lot of former blank spots in my limited knowledge.
This was an excellent introductory workshop. It gave me the framework that filled in a lot of former blank spots in my limited knowledge.
Professional, helpful, gives good advice, and goes beyond to answer questions
To get to the bottom line … I wouldn’t have a published book without Lois’s help at The Happy Self Publisher. I’m good at a lot of things, but navigating all the details of getting a book out to where readers can find it is not one of them. Lois is professional, helpful, gives good advice, and goes beyond to answer questions and guide a person through the process. I was very satisfied and will use her services for my next book, too.
This workshop covered all the basics I needed to start a blog. This workshop takes out the guesswork and gives me practical action steps to get started.
This workshop covered all the basics I needed to start a blog. This workshop takes out the guesswork and gives me practical action steps to get started.
Gave me valuable places to start the process of my book.
Gave me valuable places to start the process of my book.