by Lois Hoffman | Sep 21, 2023 | Inspiration, Writing
I have written 11 books, but each time I think, ‘uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.’ —Maya Angelou Impostor syndrome You’ve heard of impostor syndrome, yes? Perhaps even hid behind the concept with a... 
by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jul 20, 2023 | Book Marketing, Writing
In the age of AI (artificial intelligence) and other emerging technologies that threaten to disrupt authors and the book industry as a whole, there is one way to stand out — personal branding. As ChatGPT and other natural language processing tools improve, so will the... 
by Lois Hoffman | May 11, 2023 | Book Marketing, Publishing, Writing
Self-publishing offers several advantages that make it an attractive choice for authors. First and foremost, it provides greater control over your work. You have the final say on the content, cover design, marketing strategies, and pricing of your book. Additionally,... 
by Lois Hoffman | Apr 20, 2023 | Inspiration, Writing
This is a guest post from one of HSP’s favorite guests, Joseph Bennett. His new book, When in Doubt, is set for release on April 21, 2023. Have you ever doubted your Self? I know I have… more times than I’d like to count. Will anyone buy this book? Hasn’t... 
by Lois Hoffman | Apr 13, 2023 | Writing
With all of the hype over the latest iteration of ChatGPT, I thought I would give it a try to see what all the excitement was all about. I signed up for Open AI’s ChatGPT and asked a series of questions. I have included my question along with the answers...
