by Lois Hoffman | Feb 29, 2024 | Publishing, Writing
You have probably interacted with a mystery story at some point. It might have been during your childhood, with lighthearted kid sleuthing books, or throughout your school years as assigned readings. You probably sought such tales for their exciting puzzles and... 
by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jun 8, 2023 | Book Marketing, Publishing
Things are busy at Kindle Direct Publishing (KDP) lately. In addition to the recent price increase announcement to print books, they just announced a new twist on an often complicated decision for self-published authors — categories. KDP category changes will affect... 
by Lois Hoffman | May 11, 2023 | Book Marketing, Publishing, Writing
Self-publishing offers several advantages that make it an attractive choice for authors. First and foremost, it provides greater control over your work. You have the final say on the content, cover design, marketing strategies, and pricing of your book. Additionally,... 
by Lois Hoffman | Mar 2, 2023 | Book Marketing, Publishing
To prepare for press coverage and other opportunities, like engaging with bookstores and libraries, you’ll do well to prepare an author one-sheet. An author one-sheet includes all relevant information about you and your book(s) in a well-designed, concise...
