by Lois Hoffman | Sep 29, 2023 | Book Marketing
This guest blog is by Meg Geisewite, author of Intoxicating Lies. She shares her experience marketing her book through social media and being a guest on various podcasts. Congratulations! If you have finished writing your book, you should be proud of yourself;... 
by Lois Hoffman | Sep 6, 2023 | Book Marketing, Publishing
In this blog post, I interviewed children’s author Tonya Duncan Ellis of the chapter book series The Sophie Washington Series. Throughout the interview, she shares her remarkable path, starting as a hybrid author, transitioning to self-publishing, and eventually... 
by Lois Hoffman | Aug 10, 2023 | Book Marketing, Publishing, Writing
You hear the word “influencer” thrown around a lot. Who are the biggest influencers in the author community? Book bloggers. Book bloggers thrive on reading books and then reviewing them. They build their communities of avid readers who look to these wise souls to vet... 
by Lois Hoffman | Jul 20, 2023 | Book Marketing, Writing
In the age of AI (artificial intelligence) and other emerging technologies that threaten to disrupt authors and the book industry as a whole, there is one way to stand out — personal branding. As ChatGPT and other natural language processing tools improve, so will the... 
by Lois Hoffman | Jun 8, 2023 | Book Marketing, Publishing
Things are busy at Kindle Direct Publishing (KDP) lately. In addition to the recent price increase announcement to print books, they just announced a new twist on an often complicated decision for self-published authors — categories. KDP category changes will affect... 
by Lois Hoffman | Jun 1, 2023 | Book Marketing
Author public relations (PR) plays a vital role in establishing an author’s presence, generating buzz, and maximizing the reach of their work. Effective PR strategies can help authors connect with their target audience, get media attention, and build a strong...
