About The Happy Self-Publisher

The Happy Self-Publisher provides personalized and comprehensive self-publishing services for new and experienced writers. They offer book coaching, editing, manuscript formatting, cover design, publishing, author coaching, and full-service book marketing services for those who are ready to invest in their dreams. Writers turn to The Happy Self-Publisher for assistance with planning and organization in the pre-writing phase, support and guidance while writing the manuscript, education and/or implementation for the final product design and publishing process, plus marketing strategy pre- and post-publication. Along with the varied services, The Happy Self-Publisher also offers workshops and a comprehensive blog on a variety of topics to help writers and aspiring authors overcome writing, publishing, and marketing obstacles.

The Happy Self-Publisher also offers a comprehensive online writing course for aspiring nonfiction authors titled Adventures in Writing Nonfiction: A roadmap for writing a book people want to read. The course features video, audio, and written lessons to transform an idea into a marketable manuscript. A resource guidebook and toolkit turn theory into action and guide students step-by-step through the writing process.

In addition, they also offer the Author Success Toolkit, an online book marketing course for budget-minded DIY authors who want to thrive an grow their author business from pre-launch to years into the future. 

Founder Lois Hoffman is an award-winning writer, speaker, workshop facilitator, and coach for new and experienced writers. Write a Book Grow Your Business: Build credibility, establish expertise, and develop trust with your ideal client is her third book. Her first book on writing and publishing is The Self-Publishing Roadmap: A step-by-step guide to publishing the book of your dreams. Barriers: The life and legacy of Tom Evans, is a biography and a behind-the-scenes look at the awesome power of politics to change the course of history. Her latest book, Don’t Touch That, Oscar! is an engaging picture book about friendship and self-discovery.

Combining her life-long passion for teaching with her expertise in self-publishing, Lois founded The Happy Self-Publisher to encourage writers to become authors and aspiring writers to put their thoughts on the page. She teaches writers to overcome writing, publishing, and book marketing obstacles through workshops, courses, and coaching. She is also the author of The Almost Perfect Birthday Party: A sanity-preserving guide to planning a party your child will love. As a professional juggler and entertainer, she performs with her husband, Michael, as The Juggling Hoffmans. They share the gift of laughter at corporate, private, and community events. Her experience as an event planner and participant in 20+ years of birthday parties led Lois to write about successfully, although perhaps not perfectly, planning a birthday party for children.

In her free time, she dabbles in songwriting and playing guitar, along with other visual art projects. She believes that the world is a better place when art and artists, in their various forms, take center stage in people’s lives and communities.

Lois lives with her family in Newark, Delaware, where she juggles her creative pursuits with enthusiasm and joy.


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Press Kit

Learn more about The Happy Self Publisher and Lois Hoffman! Download the press kit for The Happy Self-Publisher.

Contact Lois

Request Lois for speaking, workshops, school visits, and presentations.

Speaker Sheet

Lois is a speaker for writing conferences, business meetings, book fairs, libraries, and artist events. Download Lois’s speaker one-sheet here.

Lois Hoffman, you were such a joy to work with on Blue’s River! Your patience, knowledge, support and creativity were limitless! I really appreciated your openness in communication, and your skill in guiding this book to fruition. You juggled your attention between me and my illustrator expertly – which makes sense given your other job! The final creation is a beautiful work of art, and I could not be more grateful to the Happy Self-Publisher!

Kathy Doyle

Author of Blue’s River

Would you rather a more personal approach to see if we are a good fit for working together? Sign up for a complimentary 30-minute Discovery Session to discuss the possibilities for your book.

Lois Hoffman gave me the kickstart I needed in my business so that I could stay on track to finish tasks and accomplish goals. She is a patient, giving coach who not only suggested and helped me implement new ideas and direct me in the right direction, but she also guided me to unearth and move beyond limiting beliefs that were keeping me stuck. With her gentle voice in my head, I’m set up for greater future success!

Susan Bremer O’Neill

Author of From Sex Appeal to Self Appeal


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You are the number one ingredient in making this a delicious feast of inspiration and perspective. I’ll give you starters to broaden your perspective and challenges to expand your creativity. I’ll sprinkle in things that will make you laugh…or cry…or just say hmmm. The rest is up to you!

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