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Your dream realized.

The path to self-publishing your book is filled with endless questions and options. How do you find all the answers that are best for you and your dream?

Whatever your questions or wherever you are on your journey, we’re here to help take away the confusion and pave the way for success.

All you need to do is:

1. Schedule your complimentary 30-minute Discovery Session.

2. Follow our proven self-publishing process.

3. Celebrate your book launch!


Our goal is to help you SUCCEED.

Publishing is a journey, and it’s easy to get lost in all the noise and confusion.

I’m Lois Hoffman, founder of The Happy Self-Publisher. Like Sherpas help brave climbers trek the highest mountains, our team is here to carry the load and show you the way. We’ll clear away the confusion, respond to your concerns, arm you with tools, and lead you through each step of the journey.

Whether you choose a do-it-yourself path and learn from workshops, books, and course materials … or you want customized one-on-one support or publishing production … you’ll have solid, practical information that will inspire you to turn your idea into a reality.

And trust me: there’s nothing like holding your own book in your hands!

Self-publishing values

Your Words Matter

The Happy Self-Publisher encourages a diversity of people, thoughts, and ideas to promote more knowledge and greater understanding in the world.

Giving Back

Because we believe in the power of words to change lives, we give a portion of course, workshop, and book sales to an organization that works with under-served youth to teach the next generation of storytellers. Read more about Mighty Writers.


Books Designed to Match Your Style

Service Designed to Meet Your Needs

The Happy Self-Publisher is small by design to give you the answers you need and attention you deserve. We want you to have a happy self-publishing experience. Want to find out more? Let’s talk!

Do you know what amazes me about Lois Hoffman? Okay, there are a lot of things. If you are a writer, the most important thing to know is that Lois is a master at knowing what to do and how to do it. Thanks again for helping John and me get Rooster in the Hen House from raw manuscript to proof to Amazon where it is doing brisk sales.

Billie Travalini, Co-Editor, Rooster in the Henhouse

I met Lois Hoffman, The Happy Self-Publisher, years ago at a workshop she was conducting and knew that she would be the one to publish my book, and I wasn’t disappointed. Lois helped turn my dream into reality through her wealth of knowledge about the publishing industry and her abundance of patience as we navigated through the process that carried me from writer to published author. Lois, I can’t thank you enough for helping me do something that had been on my mind for years. I am already recommending you to a couple of my friends who have a story to tell. I hope they will choose you.

Beatrice Burton Kennedy, Author of Hidden Lives

I had a dream of publishing my own stories. Lois was referred to me through a mutual friend and I’m so glad she did. From our first meeting I could see that helping others achieve their dreams was her passion! She worked with me through every step of the process – copy editing, formats, layouts, and contacts. I am now officially a published author with a great deal of thanks due to Lois at Happy Self Publisher. I’m excited to continue our relationship with the books to follow.

Beth Ann Scullin-Oliphant, Author of Briton’s Beach Adventures Dolphins Surprise

As a new author in the world of publishing, I found working with The Happy Self-Publisher to result in an extremely stress-free, memorable, and user-friendly relationship. Lois Hoffman was very attentive to answering all of my questions and delivered a gentle hand in providing needed direction in order to expose my book to the world of interested readers. I strongly recommend anyone, new or experienced, to utilize The Happy Self-Publisher. Lois de-mystified the complexities of publishing and supplied an extremely pleasant experience. I am one happy author, thanks to Lois and The Happy Self-Publisher organization. Thank you.

Frank Ingraham, Ed.D., Author of Your HR Goal Achievement Pocket Guide

NO WAY I could have done this without Lois, The Happy Self-Publisher!!!  I originally tried to navigate this very confusing world of book publishing myself.  That was a mistake.  I couldn’t find a traditional publisher, hybrid wanted 35k and so I was left with self-publishing but was unsure of what to do.  I almost gave up on this process and then I found Lois Hoffman.   Lois could not have been more patient, knowledgeable, or encouraging.  She is honest and responsive!  If you are thinking about self-publishing, you’d be making a huge mistake by not hiring Lois.  So grateful to her for all of her expertise and for helping me get my book over the finish line!!!

MB Paradise, Author of Beach Santa

Dearest Lois:
I shall try to neither gush nor minimize regarding the help you have provided in bringing “Notes from the Garden” into becoming a beautifully published book. I’ll not regale you with stories of despair on my part nor your free psychiatric services “phoned-in” during the birth of my first child- (The Book). Your ability to juggle my numerous insecurities while formatting, revising and changing commas into semicolons was Magical! Thank you for making a dream manifest as a brilliantly written book with a bright and shiny butterfly cover. Marvelous work…except for one comma where I meant to place a semi-colon…JUST KIDDING!!!

Greg Wright, Author of Notes from the Garden

Thank you for your incredible help in prepping and formatting my book for publication on Kindle Direct Publishing. Your book was helpful in getting me started in the process, but I found I was overwhelmed and needed your direct intervention to complete the many and complicated tasks required by the publisher. I would recommend your service to anyone considering publishing a book on Amazon or any other publishing format.

Tom Garvey, Author of Many Beaucoup Magics

I want to offer many thanks and appreciation for working with me for a year to write Barriers, the legacy of my political and personal life. The book is something that gives me great pride and serves as wisdom I can impart upon current political leaders and a treasured keepsake for my family.


Tom Evans, Barriers: The life and legacy of Tom Evans

Lois Hoffman, you were such a joy to work with on Blue’s River! Your patience, knowledge, support and creativity were limitless! I really appreciated your openness in communication, and your skill in guiding this book to fruition. You juggled your attention between me and my illustrator expertly – which makes sense given your other job! The final creation is a beautiful work of art, and I could not be more grateful to the Happy Self-Publisher!

Kathy Doyle, Author of Blue’s River

I had the joy of working with a book coach, Lois Hoffman, who was committed to my success. She gently prodded and nudged me towards what I said were my goals. Her enthusiasm and encouragement infused me with confidence. Lois held my hand every step of the way until I held my 1st book, Embracing Autumn, in my hand. If you are ready to write a book, don’t travel the road alone. Lois Hoffman will be your ready companion until you are finally a published author!

Donna Duffy, Author of Embracing Autumn

Working with The Happy Self-Publisher, Ms. Lois Hoffman, continues to produce excellent results. As soon as I was ready to publish my second book, I immediately contacted Lois and within a short period of time all reviews were successfully completed and my book was published. I STRONGLY RECOMMEND all authors to reach out to Lois, the outcome will be spectacular! My sincere appreciation to Lois – THANK YOU

Frank Ingraham, Ed.D., Author of Personal Branding Life Planning Mastery

Lois Hoffman is a consummate professional. My memoir, The Place of Cold Water, would not have been published but for her guidance every step of the way. As an author, publisher, and businesswoman, she possesses the organizational skills that I needed to succeed. She worked with me patiently for almost a year, was attentive to the smallest details and helped me publish a book I could be proud of. I could not have asked for a better partner in this endeavor. If I ever write another book, Lois will be my editor, cover designer and publisher again.

Anand Panwalker, Author of The Place of Cold Water

After considerable discussion about my idea for writing the story, I made a decision to go forward. I began working with Lois immediately to get some idea about how I should do this. From the beginning, she gave me valuable instructions, encouragement, and advice on how to approach my goal. Lois and I met regularly by telephone and occasionally in person. Since this was my first book, she made the blueprint and the steps involved clear and in a way that I was able to understand.  I  began writing in the late summer of 2018 with the goal of completing it within a year. During this time, I received excellent coaching and encouragement as to how to make this book interesting. Lois provided innovative ideas as to how the book would tell the story about how this man endured a devastating disease with compassion and love for those surrounding him. The success of this experience was due solely to having Lois Hoffman as my coach and publisher. This journey has compelled me to write a second book which I’m now beginning with Lois.


Bruce Hobler, Author of Willy's Neighborhood

Dear Lois, YOU are amazing. My first time writing a book and you walked me through every step of the publishing process. You did it with grace too. You always answered my questions and you always made me feel secure. I wish that anyone who is writing a book would have the honor and privilege of having you as their publisher. I have given your name out to those who are thinking about writing a book. Best publisher ever… Lois Hoffman. Thank you for the great experience of working with you.


Luanne Lyons Powell, Author of So This is Love

Lois with the Happy Self- Publisher helped guide me from an idea to a finished product.  I was writing a memoir about the death of my first husband and my journey through the grief process and her experience with the writing process and expertise was crucial at times.  She helped me brainstorm ideas, organize the manuscript and get my thoughts out of my head onto paper. When there were sections that didn’t fit or needed re-organizing she gave me ideas as to where they needed to go along the way. She helped talk me through the difficult emotional highs and lows that I hit during the writing process and was very helpful when I would get stuck and feel like I couldn’t possibly move forward.  Once the manuscript was ready, she walked me through all of the in’s and out’s of the self-publishing process in an easy to follow step-by-step manner.  Her courses are very informative and I loved having the ability to refer back to the videos if I had any questions.  She was also very prompt with answering any questions or concerns that I had throughout the entire process. If you are thinking about writing a book, I HIGHLY recommend using Lois and Happy Self-Publisher as I would have been lost without her!

Jennifer C. Steele, Author of One Step at a Time

Lois is nothing short of AMAZING! She is so thorough, detail-oriented, and responsive. She makes a somewhat complicated process seem seamless. The best part is that she truly cares!! From before I even worked with her, I could tell that she truly has a genuine interest in helping her clients. I can not recommend her enough and I am forever grateful that she helped me bring my story to life!

Adrianne Missimer, Author of Rise Up: A Journey of Healing Through Mindset, Nutrition, and Movement

I wrote a book. What next? It was not until I met The Happy Self-Publisher that I was convinced my dream could actually be a reality. The process went from scary and overwhelming, to completely carefree. Lois made the process simple, communicated with me the whole time and took care of everything I didn’t know how to do. I’m so grateful to have had someone take the words I had written, and turn it into something amazing.

Heather Cruz, Author of The Widow Next Door

Lois Hoffman, The Happy Self-Publisher, made the publication of our new book, Rooster in the Henhouse, possible! From start to finish, Lois guided us with patience and great skill, de-mystifying the process, developing the layout, designing the cover, choosing just the right font, responding to our many last-minute changes and demands. Without her guidance and expertise there would be no book.  She has our highest recommendation!

John Newlin, Co-Editor, Rooster in the Henhouse

Lois helped me stay grounded through the entire publishing process. Her insight and professionalism, along with her pleasant demeanor, made this project a smooth process. My debut novel is receiving rave reviews and the comment, “I love the cover” is one I hear often. She kept me on task and published ahead of my own personal deadline. My readers are asking for a sequel, and I will work with Lois again if I decide to write one.

Lisa Allen, Author of The Key in the Willow Tree

It took me a long time to imagine not only that I could write a book but also that I could get it published. Fortunately, a friend recommended Lois Hoffman of The Happy Self-Publisher and that enabled my project to take off. Lois has the skills to prepare a book for publication but also helped immensely when it came to my own reservations about whether my book was publication-worthy. The feedback and encouragement that she provided were key factors in helping me reach my goal. I recommend Lois highly.

Charles Lutz, Author of Kensington Chronicles

To get to the bottom line … I wouldn’t have a published book without Lois’s help at The Happy Self Publisher. I’m good at a lot of things, but navigating all the details of getting a book out to where readers can find it is not one of them. Lois is professional, helpful, gives good advice, and goes beyond to answer questions and guide a person through the process. I was very satisfied and will use her services for my next book, too.

Sarah Logan, Author of The Paths Home: A Journey of Becoming

Lois, you have been such a pleasure to work with to get my book published. I don’t think I could have worked with a better person to meet my publishing goal. I was so impressed with your technical knowledge of all that is required to organize, format, and market my book for publication. Additionally, involving your editor in the final review of my manuscript made a big difference in the overall quality of my book. You have great interpersonal skills, and for me as a first-time author, you demonstrated seemingly endless patience and willingness to walk me through step-by-step all of the intricate details necessary to get my book printed and placed on to sell. When I write my next book, you will certainly be the one I call to assist me. I highly recommend you to anyone that is looking for someone with your expertise to assist them in publishing their book. Thank you so much!

Harold E. Stafford, Author of Ellis “Water Boy” Stafford

I am extremely pleased to have contacted Lois and begun the process of publishing. She is very knowledgeable and is available throughout each step. As a first-time author, I was both ignorant and super anxious. Fearing that my limited technology skill would be a hindrance, I was greatly relieved that Lois is most patient and has many strategies to help. The editor she recommended was wonderful also. Publishing with Lois was very rewarding.

Robin Totten, Author of Words Breathe

Lois does it all! She helped motivate and focus me to finally bring my first book to fruition. Then she rescued me when my newest book encountered snags with a publisher’s process. Always upbeat and delightful to work with, Lois is the expert who makes self-publishing an easy, rewarding adventure!

Susan Robinson, Author of Say His Name: A Mother's Grief

I just wrote my first book and had absolutely no idea what to do or where to go with my project.  I found Lois through Social Media, and I must say she made my adventure effortless.  She is amazing, so easy to speak with, her follow through is top shelf.  She connected me with all the right people required to get my book published.  My book got published and I could not be more pleased.  The book cover, (100% Lois) is so amazing that I did not consider anything else.  She took the flavor of my book and matched it to a cover that was just perfect.  If you have a project and have no idea how to move forward, please try Lois.  The best I can say is when I write my next book, she will be the first person I call.

Elisabet, Author

Just what the doctor ordered! Lois and The Happy Self-Publisher really made the process easy and as “pain-free” as possible. Her instructions and step-by-step procedures along the way were always well explained, and well delivered. Also, and very importantly, it was simple, efficient, and timely to communicate with her with the advice given usually spot on. I had worked with another publisher on a first book, and it was ok, but Lois and The Happy Self-Publisher was definitely much better and easier to reach final conclusion.

Jon Cohn, Author of A Must Read

I am writing this testimonial out of thanks and eternal gratitude to my publisher Lois Hoffman. A year ago Lois expressed excitement that I’d be a published author. In her dreams! Yet, here I am today a published author due to Lois’s encouragement and wisdom. Her abundant help started before the publication, continued during the publication, and has continued after the publication and continues this day. Anyone as clueless as I was about how to publish a book and all it entails would be smart to choose Lois as their publisher. Every tip she gave me from resources to read to the timing of activities entailed in the book’s production and promotion was spot-on perfect. I was more than fortunate to have Lois in my corner—I was blessed. Lois—I am a published author today thanks to you. I will always be grateful.

Janice Wald, Author of An Insider’s Guide to Building a Successful Blog

Lois, I cannot thank you enough for guiding me through this process. It’s been an insightful 3 years and worth every moment of anxiety, joy, and excitement to get to the finish line! Your patience and knowledge have been so valuable. Thank you. Happy to recommend you and your services to anyone thinking about publishing a book.

~ Sharon Pelham, author of Our Mothers: Love, Loss and Legacy

If it were not for Lois Hoffman and The Happy Self-Publisher,

I would not be where I am today: published.

I hired Lois to help me publish my book through Kindle Direct Publishing and then to help me with marketing.

Lois is fantastic! She is knowledgeable of KDP protocols and understands the book-marketing landscape. She is a capable and patient teacher who shares information in ways that are easy to implement. A good reader of people, Lois knew just how to get me through the hard parts of marketing and especially, past some of my own hurdles.

Her fees were reasonable; for me, this was money well-spent.

I am so glad I went with someone local who could meet with me in person instead of an online service that relied on emails and phone calls alone. Both professionally and personally, working with Lois was a great experience. I would hire The Happy Self-Publisher again.

Kate Szegda, Author of Pharmacy Girl

Lois was supportive, efficient and kind throughout the process. This being my first experience writing and publishing a book, was extremely helpful. I highly recommend Lois and her skills to make your experience enjoyable and less stressful.

Crystal Marie, Author of In Silence, I Remember

Lois was a huge help at every step of the process of getting my book published. So grateful to have found her!

Dara del Rio, Author of On Our Way to Somewhere Else

I had no idea where to go or what to do until I started with Lois Hoffman’s Author Coaching program last January. In that time, I not only published my book but began an entirely new business that supports it. Her amazing ability to guide me in the right direction and visualize what was necessary has had an enormous impact not only the success of my business and book but to my self-confidence as well. If you don’t know what step to take next, Lois is the perfect coach to assist you along your journey and help you find the path that leads to your success!

Debbie Gill, Author of Struck by Lightning

Lois Hoffman has been instrumental in getting my book published.  I also worked with an editor who helped polish my writing.  After the editing was done, Lois formatted then published my book on Amazon.  The cover design was amazing. I would highly recommend The Happy Self-Publisher.

Roger Parker, Author of Myth Busting Physics

Lois Hoffman, The Happy Self-Publisher, was incredibly helpful in preparing my book for publication. The many aspects involved in formatting, editing, and cover design can be intimidating so it was great to work with someone so knowledgeable about all these details. Her assistance enabled me to get my novel out in a timely manner. She was thorough, patient, and attentive to every detail, all while providing encouragement and prompt responses to my many questions. I would certainly recommend Lois to other writers who want to embrace self-publication without fear.

Jean Youkers, Author of Lunch Bucket Lists

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