2809, 2017

Top 21 reasons it’s worth the effort to write a book

By |Categories: Writing|Tags: , , , , , , |2 Comments

Here are my top 21 reasons it’s worth the effort to write a book.

1. Earn passive income

Whether you publish a physical book or ebook, or you hawk your book online or off, there is money to be made from book sales. The exact amount depends on a lot of factors including the topic, quality of the writing and production, and your promotion efforts. While most people think about the income from the sale of the book as a driving force for writing it, it’s clearly not the only reason (and shouldn’t be) for writing a book.

2. Feel a sense of accomplishment

It’s hard to describe the feeling of pressing the publish button or holding your book in your hands for the first time. Joy, elation, relief, pride, over the […]

2008, 2015

You Get What You Give

By |Categories: Writing|Tags: , , , , , |8 Comments

People like free stuff! When those things have real value, they like it even more. Done well, giving your book away increases your book sales and drives traffic to your business. To maximize impact, decide on the desired outcome for your book promotion and then create a plan to drive the outcome on the front and back ends of the giveaway. You want to generate interest, connect with a pain point, and create desire when you offer it and drive a specific action once the giveaway is in their hands. Failing to consider both sides is a missed opportunity for your business. Here are some ways to use a book giveaway effectively.

Lead generator

As hard as you work on your social media to build an impressive following, you don’t own or […]

306, 2015

Self-Publishing for Non-Profits

By |Categories: Writing|Tags: , , , , |1 Comment

Non-profit donationIt may seem odd at first for a non-profit to turn to self-publishing. But, like any for-profit business, competition for dollars, donors and volunteer time is fierce. Writing a book allows you to gain exposure, attention and generate a little extra revenue.

How is it different from what you are using now? Books don’t get thrown away. People value the content in a book more than magazines, newsletters or blog posts and certainly carry more value than little plastic promotional items. People you feature will feel valued and want to share it with their friends. It is also a lasting record of those who make your organization successful and who it serves.

Here are a few ways to present a book for […]

1911, 2014

6 Questions to Ask Yourself Before You Write a Book

By |Categories: Writing|Tags: , , , , |0 Comments

book publishing questionsIf you are thinking about writing a book, ask yourself these six questions to make the most of your creative time and effort.

What do I want to write?

It sounds simple, right? You already have an idea in your head. But, it is worth exploring other ways to tell your story. For example, should your personal experience in a war be written as a memoir, a piece of historical fiction, or advice to current or future service members? Think about your subject, character, or plot line and explore it in a few different genres to make the most of your possibilities.

Why am I writing it?

People write for all different reasons. Some write as a creative outlet, some for money, and […]