1611, 2016

Obstacles to Selling Your Book, Part 2

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In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.

Don’t believe in your book

Of all of the reasons that your book isn’t selling, one of the biggest reasons for lackluster or no sales at all is you don’t believe your book is worthy of the price tag you put on it. There are a few possibilities as to why you feel this way: you know you didn’t do the work to carefully craft and revise it, you didn’t hire an editor to edit it, you got negative reviews, or […]

501, 2016

Planning for Your Writing Business

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It’s a new year and you are excited to jump right in and get started, right? Not so fast. In another post, we explored the importance of setting writing goals for the year. Let’s take one step back. Our writing is in service to our business, so let’s take time to examine our writing business goals.

Start with WHY

You are armed with more information this year than last. You know more about your business and yourself, how you tick and the business climate that surrounds you. Why you are in business this year? What makes you want to get up every morning and put in the long hours and hard work? As Napoleon Hill asks us to discover, what is your Burning Desire? If it has changed from last year, […]

212, 2015

Do you really know your target audience?

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If you want to write a book, the first step is to determine  why you are writing a book and the desired outcomes as a result of writing it. The next step is to determine your target audience, the audience that NEEDS your book. Although you may have different buyer personas, the clearer you are about who is receiving your message the better the outcome. Books (or blog posts or other marketing materials) succeed when you are laser-focused on a single reader. If I am reading a book, I want to feel like it was written just for me. So, how do you do that? Start by answering these questions:

  • What problem you are trying to solve? Write down a clear and concise description of the problem.
  • Who currently has that […]