3101, 2017

Should You Use Kindle Pre-order?

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You’ve likely heard of Kindle Pre-order as an option for releasing your book early. There are many reasons to take a slower route – more time to find readers, generate anticipation, and line up reviews for launch day. Who wouldn’t want those? But is Kindle Pre-order right for you?

Let’s start with the details.

What is Kindle Pre-order

Kindle Pre-order allows you to make your ebook available for pre-sale on Amazon up to 90 days before the book is released. Amazon generates a pre-order sales page for customers to pre-order your book and receive it on its release day. Customers are charged for the book the day it’s released.

The Advantages of Kindle Pre-order

Because you already have a sales page, you can advertise your book pre-release and send readers to your page instead of […]

1805, 2016

How to Maximize a Kindle Free Book Promotion

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Why give your book away?

While it might seem counterintuitive to give your book away to get sales, a Kindle free book promotion is an excellent way to meet a number of objectives:

Get more reviews – If you have a quality book, more readers drive attention to your book and generate more reviews. Reviews are the social proof that your book is worth reading whether someone pays for it or not. In the initial phase of launching your book, getting more reviews should be at the forefront of your efforts for to create long-term success for your book.

Highlight other books – If you have more than one book, alternating promotions from one book to the other(s) helps to cross-sell your books.

Drive traffic to website/your business – If your book is a […]

1911, 2015

S.M.A.R.T. Goals for Writers

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When setting goals of any kind, it is wise to start with S.M.A.R.T.  goals. You may have encountered this goal-setting paradigm for your company or even your personal life. It is also a valuable way of ensuring the best possible results while you are writing your book and success once your book is published. By creating goals for the end product, you define how you write it, the timing of the publication and how you market it to customers you have and those that are waiting to benefit from what you offer. Setting goals is among the most important part of a successful book project and deserves your time and attention before you put pen to paper, so to speak.


If your goal is “simply” to write a book, […]

2210, 2015

Tips for a Killer Book Launch (Part 2)

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In Tips for a Killer Book Launch (Part 1), we laid out the basics for getting your book launch event, well, launched. Here is Part II where you will find out what goes on at the event itself.

Ask For Help

Ask for help with the event. Because the focus is on you and your book, don’t get stuck handling the details that day. Delegate tasks to employees, ask co-workers or beg friends and family to help with any and all of the big and little aspects of the event. With each new person you engage in the process, the more likely they are to help spread the word. They are invested in the outcome and have more reason to ensure its success. The more people you anticipate at the event, […]

2605, 2015

What To Do When Your Book Isn’t Selling

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book isn't sellingMarketing a book abides by the same basic principles as marketing any other product or service. If your book isn’t selling as well as you would like, start with the 4 P’s of Marketing: Product, Place, Promotion and Price.


In the excitement to make your book available, some things may have been overlooked or you may have gained some knowledge after you published the book. Look for clues from reviewers if you aren’t sure if changes are needed. If you self-published your book through CreateSpace or Ingram Spark or your ebook through KDP, you can quickly and easily make changes to your manuscript and upload the new file.

Next, look at your cover to make sure it is doing enough […]