2505, 2017

Identify your WHY before writing a book

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Why are you writing a book?

Of all the questions you’ll answer, this is one of the most important ones. The “why” behind any project, whether it’s a business venture or a book, is the driving force behind what you do and how you do it. Your why is your mission statement and everything you write in the book, from the quality of the production to how you market it, should point back to why you’re writing the book in the first place. In his TED talk, Simon Sinek famously talks about why then what. Think about why you are writing your book and then decide what you’ll write based on your answer.

So, what does your why look like?

The WHY behind a memoir

Let’s say you want to

1402, 2017

Author Platform Success Plan

By |Categories: Book Marketing, Writing|Tags: , , , , , , |0 Comments

I speak to many aspiring writers. When we discuss writing, eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform, I’m met with blank stares. It’s pretty universal.

Writers, in general, are creative sorts and not natural-born marketers. Yet most seek some financial reward for their effort. Many hope for major success. So, how do you fill in the gap between knowledge and desire?

When I decided to make writing my business a few years ago, I looked at my numbers. Zero blog posts. 100 +/- friends on Facebook. Zero email contacts beyond friends and family. I had a long way to go. Maybe you can relate. I needed a plan to get where I wanted to go. But first, I […]