811, 2016

7 Obstacles to Selling Your Book

By |Categories: Book Marketing|Tags: , , , , |0 Comments

I’ve yet to talk with an author that says, “My book is selling better than expected and I don’t need to figure out how to sell more.” Most authors express the opposite. “How do I sell more books?”

In talking with authors about their books and their marketing or lack of it, there are similarities that arise that get in the way of improving sales. Many of these issues could have been resolved before the book was written and published and some are post-publication fixes. This isn’t an exhaustive list. Check back next week for part 2 when I discuss the obstacles an author faces personally when selling their book. For now, let’s talk about the 7 obstacles to selling your book.

No market

One reason a book may not sell well is […]

1509, 2015

Boots on the Ground: Sell More Books

By |Categories: marketing, Writing|Tags: , , , , |6 Comments

Writing is a solitary pursuit. Promoting your book is not. Even if you haven’t published your book yet, now is the time to get out of your PJs and out of the house. If you are still writing your book, these outings will serve as a refreshing break from the bright screen or cramping hand. If you have a book in your hands, every opportunity to talk to people is an opportunity to move you toward your goals and sell more books.

Speaking of goals, it is important to either set specific goals or at least have an idea about what you hope to accomplish during your interactions. You may want to sell books, give your book away to generate reviews, encourage attendance at a book signing or