2505, 2017

Identify your WHY before writing a book

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Why are you writing a book?

Of all the questions you’ll answer, this is one of the most important ones. The “why” behind any project, whether it’s a business venture or a book, is the driving force behind what you do and how you do it. Your why is your mission statement and everything you write in the book, from the quality of the production to how you market it, should point back to why you’re writing the book in the first place. In his TED talk, Simon Sinek famously talks about why then what. Think about why you are writing your book and then decide what you’ll write based on your answer.

So, what does your why look like?

The WHY behind a memoir

Let’s say you want to

706, 2016

5 Keys to Successfully Write a Book

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Of all of the steps it takes to successfully write a book, these are my top five things you must consider.

1. Clarify why you are writing it

The most important part of writing a book comes long before you’ve penned a single word—finding your why. There are many reasons people write: to gain credibility, establish expertise, express their views, heal, inspire, promote, entertain, among a multitude of other reasons. Your first job is to determine exactly why you are writing it. If your goal is to make sense of your struggles or share a family history, your approach to writing and subsequent marketing efforts will be different than if you are using it as a marketing tool to promote your business. Clarifying your why will determine your budget for the project instead […]