1402, 2017

Author Platform Success Plan

By |Categories: Book Marketing, Writing|Tags: , , , , , , |0 Comments

I speak to many aspiring writers. When we discuss writing, eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform, I’m met with blank stares. It’s pretty universal.

Writers, in general, are creative sorts and not natural-born marketers. Yet most seek some financial reward for their effort. Many hope for major success. So, how do you fill in the gap between knowledge and desire?

When I decided to make writing my business a few years ago, I looked at my numbers. Zero blog posts. 100 +/- friends on Facebook. Zero email contacts beyond friends and family. I had a long way to go. Maybe you can relate. I needed a plan to get where I wanted to go. But first, I […]

1611, 2016

Obstacles to Selling Your Book, Part 2

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In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.

Don’t believe in your book

Of all of the reasons that your book isn’t selling, one of the biggest reasons for lackluster or no sales at all is you don’t believe your book is worthy of the price tag you put on it. There are a few possibilities as to why you feel this way: you know you didn’t do the work to carefully craft and revise it, you didn’t hire an editor to edit it, you got negative reviews, or […]

1201, 2016

Do You Have a Grip on Your Sales?

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With limited time in every day and every week, business professionals of all stripes find it difficult to prioritize all that needs to be done. Getting paying customers is paramount to surviving and thriving as a business. Whether you are selling books, consulting, coaching or something else, what is most important in ushering a potential customer through the sales cycle? Find out if your activities are balanced to keep a constant flow of customers coming your way.

Get noticed

Be the go-to resource to solve your target customer’s problems. Provide free, quality content consistently to engage, delight or entertain for your followers.  While that doesn’t have to mean every day, it does mean you need to plan and schedule content. Planning content ensures that you deliver the best resources with the least amount […]