708, 2017

Does a writer need a Facebook Page?

By |Categories: Book Marketing, Writing|Tags: , , , , , |0 Comments

If your readers are on Facebook, you need to be on Facebook.

If you are new to writing or if you are an established writer trying to build a fan base, this is the perfect time to set up a Facebook page. You might be thinking you already have a personal profile. Isn’t that enough? I would argue that you need both.

Why you need a Facebook Page?

There are many advantages to having a Facebook Page in addition to a personal profile. The first and main distinction is separating your personal and writing life. Although your writing may intersect with your everyday existence, as you build your fan base, they may not want to hear about Aunt Sally’s knee replacement or your dog’s latest fascination with Game of Thrones.

But that’s not […]

1402, 2017

Author Platform Success Plan

By |Categories: Book Marketing, Writing|Tags: , , , , , , |0 Comments

I speak to many aspiring writers. When we discuss writing, eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform, I’m met with blank stares. It’s pretty universal.

Writers, in general, are creative sorts and not natural-born marketers. Yet most seek some financial reward for their effort. Many hope for major success. So, how do you fill in the gap between knowledge and desire?

When I decided to make writing my business a few years ago, I looked at my numbers. Zero blog posts. 100 +/- friends on Facebook. Zero email contacts beyond friends and family. I had a long way to go. Maybe you can relate. I needed a plan to get where I wanted to go. But first, I needed […]