Identify your WHY before writing a book

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Why are you writing a book?

Of all the questions you’ll answer, this is one of the most important ones. The “why” behind any project, whether it’s a business venture or a book, is the driving force behind what you do and how you do it. Your why is your mission statement and everything you write in the book, from the quality of the production to how you market it, should point back to why you’re writing the book in the first place. In his TED talk, Simon Sinek famously talks about why then what. Think about why you are writing your book and then decide what you’ll write based on your answer.

So, what does your why look like?

The WHY behind a memoir

Let’s say you want to