1912, 2017

Making time for writing during the holidays

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Shopping. Cooking. Decorating. Wrapping. Visiting. Hosting. Celebrating. Yikes!

Who has time for writing?

Maybe you can’t hole away for hours at a time with the excitement and commotion at this time of year, but you can use this time to advance your writing. Here are just a few ideas to take you through this holiday season and come out on the other side more prepared, more productive, and more inspired.

Engage family, friends, and colleagues.

Cultivate a core fan base. Your friends, family, and fellow journeymen are the center of your outreach effort. Book promotion is most effective if you begin the moment you start writing a book. Spread the word about your current writing project. Share your excitement about your topic, research, or your writing life. Ask for stories to use in your […]

1805, 2016

How to Maximize a Kindle Free Book Promotion

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Why give your book away?

While it might seem counterintuitive to give your book away to get sales, a Kindle free book promotion is an excellent way to meet a number of objectives:

Get more reviews – If you have a quality book, more readers drive attention to your book and generate more reviews. Reviews are the social proof that your book is worth reading whether someone pays for it or not. In the initial phase of launching your book, getting more reviews should be at the forefront of your efforts for to create long-term success for your book.

Highlight other books – If you have more than one book, alternating promotions from one book to the other(s) helps to cross-sell your books.

Drive traffic to website/your business – If your book is a […]

803, 2016

Creating an Author Website: Part 3

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In Author Website: Part 1, we discussed the essential elements of a website. In Author Website: Part 2, we took a dive into maximizing SEO for your site. This installment will help you make the website work for you – how to encourage social engagement and get readers to share your content.

Encourage social engagement

There are many ways to get people to share your content. The first (and best) way is to write valuable information. By valuable, I mean you write what your readers want and need. Some readers want to be entertained. Others want to know they aren’t alone in their thoughts or struggles. There are sites that gather people together with a shared interest, like boating or mystery writing. Many want to become more informed about a […]

1509, 2015

Boots on the Ground: Sell More Books

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Writing is a solitary pursuit. Promoting your book is not. Even if you haven’t published your book yet, now is the time to get out of your PJs and out of the house. If you are still writing your book, these outings will serve as a refreshing break from the bright screen or cramping hand. If you have a book in your hands, every opportunity to talk to people is an opportunity to move you toward your goals and sell more books.

Speaking of goals, it is important to either set specific goals or at least have an idea about what you hope to accomplish during your interactions. You may want to sell books, give your book away to generate reviews, encourage attendance at a book signing or

2008, 2015

You Get What You Give

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People like free stuff! When those things have real value, they like it even more. Done well, giving your book away increases your book sales and drives traffic to your business. To maximize impact, decide on the desired outcome for your book promotion and then create a plan to drive the outcome on the front and back ends of the giveaway. You want to generate interest, connect with a pain point, and create desire when you offer it and drive a specific action once the giveaway is in their hands. Failing to consider both sides is a missed opportunity for your business. Here are some ways to use a book giveaway effectively.

Lead generator

As hard as you work on your social media to build an impressive following, you don’t own or […]

2605, 2015

What To Do When Your Book Isn’t Selling

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book isn't sellingMarketing a book abides by the same basic principles as marketing any other product or service. If your book isn’t selling as well as you would like, start with the 4 P’s of Marketing: Product, Place, Promotion and Price.

Product

In the excitement to make your book available, some things may have been overlooked or you may have gained some knowledge after you published the book. Look for clues from reviewers if you aren’t sure if changes are needed. If you self-published your book through CreateSpace or Ingram Spark or your ebook through KDP, you can quickly and easily make changes to your manuscript and upload the new file.

Next, look at your cover to make sure it is doing enough […]

1805, 2015

10 Effective Ways to Use a Book to Generate Business

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generate businessYou know that writing a book is a fast-growing trend. For the business professional, it has not only become a curiosity but a necessity, as well. With a crowded marketplace for coaches and consultants, marketers and real estate professionals and other professionals who are judged based on trust and expertise, writing a book it a valuable tool to get noticed and get hired. The problem is, how do you use the book to generate the business you want? Here are ten effective ways to use a book to generate business.

As a giveaway

Perhaps giving away your book was not your first thought. You want to sell your book and make money, right? Maybe. The first thing to […]