1611, 2016

Obstacles to Selling Your Book, Part 2

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In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.

Don’t believe in your book

Of all of the reasons that your book isn’t selling, one of the biggest reasons for lackluster or no sales at all is you don’t believe your book is worthy of the price tag you put on it. There are a few possibilities as to why you feel this way: you know you didn’t do the work to carefully craft and revise it, you didn’t hire an editor to edit it, you got negative reviews, or […]

811, 2016

7 Obstacles to Selling Your Book

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I’ve yet to talk with an author that says, “My book is selling better than expected and I don’t need to figure out how to sell more.” Most authors express the opposite. “How do I sell more books?”

In talking with authors about their books and their marketing or lack of it, there are similarities that arise that get in the way of improving sales. Many of these issues could have been resolved before the book was written and published and some are post-publication fixes. This isn’t an exhaustive list. Check back next week for part 2 when I discuss the obstacles an author faces personally when selling their book. For now, let’s talk about the 7 obstacles to selling your book.

No market

One reason a book may not sell well is […]

2010, 2016

How to Write a Press Release for a Book

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You’ve just published or are about to publish a book and you want the world to know about it, right?

A press release is an effective way to capture the attention of the media and other organizations that may have a particular interest in your book…

IF you give news outlet, well, news.

Of course, you are proud of your accomplishment. Your family and close friends think you are awesome. (I think you’re awesome!) But to make the various media print, post, mention, or shout it from the rooftops, you need to craft your press release that:

• Follows professional formatting guidelines
• Contains all pertinent information
• Makes it easy for the media outlet to use your release
• Is compelling information for their readers, followers, listeners, or watchers

How to Format a Press […]

2302, 2016

Creating an Author Website: Part 2

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In Creating an Author Website: Part 1, we discussed the basics of what to include on your author website. Now, we’ll discuss how to make the site work for you and users of your site. You want to capture the attention of readers and then keep them coming back again and again to purchase your book and your next one and other products or services you sell along with it. To accomplish that feat, we’ll start with author SEO or Search Engine Optimization.

SEO Basics

Search engines like Google, Bing, and Yahoo help searchers find useful information to their questions. Content listed high in the search results are based on relevance AND popularity. Let’s tackle relevance first.

SEO for authors