2103, 2017

What’s your VISION?

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What’s your vision? Once you define why you’re writing a book, it’s important to envision your life as an author. If your book is wildly successful, what does that look like? If everything you ever dreamed about as an author all came true, how would you feel about yourself? Where would you be? Who is with you?

I’ve heard many authors tell me they want to be on the New York Times Bestseller List. Terrific. But, what does that mean?

Does that mean having a staff of people working for you in a New York midtown office? Are you flying around the country or the world promoting your book or doing radio and television interviews? Have you quit your job and moved your family across the country? Are you in constant […]

2601, 2016

SWOT Analysis for Aspiring Authors

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As an author or aspiring author, you know that being successful requires you to treat your writing like a business because it IS a business. Before you decide on whether the book you want to write is viable and marketable, evaluate the project. You will dedicate a lot of time to creating and perfecting it, so it better be worth your time, right? One of the tools used to understand you and your potential book better is a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. All four are present whether you are a multi-national company or an authorpreneur and whether you want to admit it, or not.

The purpose of a SWOT analysis, sometimes called a SWOT matrix, is to determine both internal and external factors that make […]