2601, 2016

SWOT Analysis for Aspiring Authors

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As an author or aspiring author, you know that being successful requires you to treat your writing like a business because it IS a business. Before you decide on whether the book you want to write is viable and marketable, evaluate the project. You will dedicate a lot of time to creating and perfecting it, so it better be worth your time, right? One of the tools used to understand you and your potential book better is a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. All four are present whether you are a multi-national company or an authorpreneur and whether you want to admit it, or not.

The purpose of a SWOT analysis, sometimes called a SWOT matrix, is to determine both internal and external factors that make […]

501, 2016

Planning for Your Writing Business

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It’s a new year and you are excited to jump right in and get started, right? Not so fast. In another post, we explored the importance of setting writing goals for the year. Let’s take one step back. Our writing is in service to our business, so let’s take time to examine our writing business goals.

Start with WHY

You are armed with more information this year than last. You know more about your business and yourself, how you tick and the business climate that surrounds you. Why you are in business this year? What makes you want to get up every morning and put in the long hours and hard work? As Napoleon Hill asks us to discover, what is your Burning Desire? If it has changed from last year, […]

212, 2015

Do you really know your target audience?

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If you want to write a book, the first step is to determine  why you are writing a book and the desired outcomes as a result of writing it. The next step is to determine your target audience, the audience that NEEDS your book. Although you may have different buyer personas, the clearer you are about who is receiving your message the better the outcome. Books (or blog posts or other marketing materials) succeed when you are laser-focused on a single reader. If I am reading a book, I want to feel like it was written just for me. So, how do you do that? Start by answering these questions:

  • What problem you are trying to solve? Write down a clear and concise description of the problem.
  • Who currently has that […]
1911, 2015

S.M.A.R.T. Goals for Writers

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When setting goals of any kind, it is wise to start with S.M.A.R.T.  goals. You may have encountered this goal-setting paradigm for your company or even your personal life. It is also a valuable way of ensuring the best possible results while you are writing your book and success once your book is published. By creating goals for the end product, you define how you write it, the timing of the publication and how you market it to customers you have and those that are waiting to benefit from what you offer. Setting goals is among the most important part of a successful book project and deserves your time and attention before you put pen to paper, so to speak.


If your goal is “simply” to write a book, […]

3009, 2015

How to Use Facebook Notes

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What are Facebook Notes?

Facebook recently transformed a little used tab on a Page into a more powerful blog-like tool with Facebook Notes. Meant for longer posts and complete thoughts, Facebook Notes offers an interesting alternative to blogging or an addition to your regular posts to attract new customers and keep existing fans more engaged. Perfect? No. But, it is worth checking out for yourself. Here are some pros and cons for using Facebook Notes.

The Good

If you are new to blogging and want to give it a test run or don’t want to go through the trouble of setting up a blog (on WordPress or Blogger), lack the technical know-how or have trouble generating enough content to warrant a dedicated blog, Notes might be a […]