708, 2017

Do writers need a Facebook Page?

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If your readers are on Facebook, you need to be on Facebook.

If you are new to writing or if you are an established writer trying to build a fan base, this is the perfect time to set up a Facebook page. You might be thinking you already have a personal profile. Isn’t that enough? I would argue that you need both.

Why you need a Facebook Page?

There are many advantages to having a Facebook Page in addition to a personal profile. The first and main distinction is separating your personal and writing life. Although your writing may intersect with your everyday existence, as you build your fan base, they may not want to hear about Aunt Sally’s knee replacement or your dog’s latest fascination with Game of Thrones.

But that’s not […]

905, 2017

Intuition and how we view each other

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Do you ever have that nagging feeling about something? You go down a path you’re not sure you should go in search of love or money, recognition or acceptance. Whether the ultimate goal is realistic, desired, or even justified, you have a sense you’re on the wrong path. That’s your intuition talking to you.

Quote about intuition

Intuition is with us all the time. You’ll make decisions because of it and despite it. You’ll get a feeling about someone the minute you meet them and decide whether you trust them or not. It’s all part of our evolution. Without the ability to scan a public Facebook profile or Google a person’s background info, our primitive ancestors needed to make snap decisions – friend or […]

1402, 2017

Author Platform Success Plan

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I speak to many aspiring writers. When we discuss writing, eyes are wide open. When we talk about publishing, writers are curious. When I mention building an author platform, I’m met with blank stares. It’s pretty universal.

Writers, in general, are creative sorts and not natural-born marketers. Yet most seek some financial reward for their effort. Many hope for major success. So, how do you fill in the gap between knowledge and desire?

When I decided to make writing my business a few years ago, I looked at my numbers. Zero blog posts. 100 +/- friends on Facebook. Zero email contacts beyond friends and family. I had a long way to go. Maybe you can relate. I needed a plan to get where I wanted to go. But first, I […]

3101, 2017

Should You Use Kindle Pre-order?

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You’ve likely heard of Kindle Pre-order as an option for releasing your book early. There are many reasons to take a slower route – more time to find readers, generate anticipation, and line up reviews for launch day. Who wouldn’t want those? But is Kindle Pre-order right for you?

Let’s start with the details.

What is Kindle Pre-order

Kindle Pre-order allows you to make your ebook available for pre-sale on Amazon up to 90 days before the book is released. Amazon generates a pre-order sales page for customers to pre-order your book and receive it on its release day. Customers are charged for the book the day it’s released.

The Advantages of Kindle Pre-order

Because you already have a sales page, you can advertise your book pre-release and send readers to your page instead of […]

1611, 2016

Obstacles to Selling Your Book, Part 2

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In 7 Obstacles to Selling Your Book, we discussed the external factors that inhibit your book sales. In Part 2, we’ll look at how we get in our own way. I encourage you to take notes and write down your thoughts and, if you’re brave, let us know what you discovered.

Don’t believe in your book

Of all of the reasons that your book isn’t selling, one of the biggest reasons for lackluster or no sales at all is you don’t believe your book is worthy of the price tag you put on it. There are a few possibilities as to why you feel this way: you know you didn’t do the work to carefully craft and revise it, you didn’t hire an editor to edit it, you got negative reviews, or […]

811, 2016

7 Obstacles to Selling Your Book

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I’ve yet to talk with an author that says, “My book is selling better than expected and I don’t need to figure out how to sell more.” Most authors express the opposite. “How do I sell more books?”

In talking with authors about their books and their marketing or lack of it, there are similarities that arise that get in the way of improving sales. Many of these issues could have been resolved before the book was written and published and some are post-publication fixes. This isn’t an exhaustive list. Check back next week for part 2 when I discuss the obstacles an author faces personally when selling their book. For now, let’s talk about the 7 obstacles to selling your book.

No market

One reason a book may not sell well is […]

2010, 2016

How to Write a Press Release for a Book

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You’ve just published or are about to publish a book and you want the world to know about it, right?

A press release is an effective way to capture the attention of the media and other organizations that may have a particular interest in your book…

IF you give news outlet, well, news.

Of course, you are proud of your accomplishment. Your family and close friends think you are awesome. (I think you’re awesome!) But to make the various media print, post, mention, or shout it from the rooftops, you need to craft your press release that:

• Follows professional formatting guidelines
• Contains all pertinent information
• Makes it easy for the media outlet to use your release
• Is compelling information for their readers, followers, listeners, or watchers

How to Format a Press […]

2405, 2016

Table of Contents is Key to Promote Your Book

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In the few weeks since my latest book, Write a Book Grow Your Business came out, I’ve taken a break from writing the next one, but began looking for new ways to use the information I’ve spent so much time writing. I’ve had the luxury of a few extra hours of free time to read. A lot. In reading books about speaking, creating online courses, and various promotion and marketing opportunities, I already have everything I need to expand my reach to help more people find their voice. The months spent writing and publishing can now be used to promote my book(s) and has new life in other forms. The table of contents holds the key to unlock other income-generating channels. So, if you need more reasons to write your […]

1805, 2016

How to Maximize a Kindle Free Book Promotion

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Why give your book away?

While it might seem counterintuitive to give your book away to get sales, a Kindle free book promotion is an excellent way to meet a number of objectives:

Get more reviews – If you have a quality book, more readers drive attention to your book and generate more reviews. Reviews are the social proof that your book is worth reading whether someone pays for it or not. In the initial phase of launching your book, getting more reviews should be at the forefront of your efforts for to create long-term success for your book.

Highlight other books – If you have more than one book, alternating promotions from one book to the other(s) helps to cross-sell your books.

Drive traffic to website/your business – If your book is a […]

1304, 2016

5 Tools to Promote Your Ebook using KDP

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Do you want more mileage from your ebook? Kindle Direct Publishing (KDP) gives you several tools to help you promote your ebook and get more readers. Here are 5 easy tools you can use today.

Kindle Instant Book Previews

Kindle Instant Book Previews allow you to share a link of your book in an email or embed a preview on your website. Go to your book page on Amazon and look on the right column for the pricing and purchase button. Scroll to the bottom to find the embed code link.

5 Ways to Promote Your Ebook

Here is the magnified view of the embed link at the bottom of the buy panel on your book’s Amazon page.