About Lois Hoffman

Lois Hoffman is the author of The Self-Publishing Roadmap: A step-by-step guide to publishing the book of your dreams. She is a writer, speaker, workshop facilitator, and coach for new and experienced writers. Combining her life-long passion for teaching with her expertise in self-publishing, Lois founded The Happy Self-Publisher to encourage writers to become authors and aspiring writers to put their thoughts on the page. She teaches writers to overcome writing, publishing, and book marketing obstacles through workshops and on her blog at www.loishoffman.net. She is also the author of The Almost Perfect Birthday Party: A sanity-preserving guide to planning a party your child will love. As a professional juggler and entertainer, she performs with her husband, Michael, as The Juggling Hoffmans. They share the gift of laughter at corporate, private, and community events. Her experience as an event planner and participant in 20+ years of birthday parties lead Lois to write about successfully, although perhaps not perfectly, planning a birthday party for children. She has also been published in Highlights for Children. Lois lives with her family in Newark, Delaware where she juggles her creative pursuits with enthusiasm and joy.
708, 2017

Does a writer need a Facebook Page?

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If your readers are on Facebook, you need to be on Facebook.

If you are new to writing or if you are an established writer trying to build a fan base, this is the perfect time to set up a Facebook page. You might be thinking you already have a personal profile. Isn’t that enough? I would argue that you need both.

Why you need a Facebook Page?

There are many advantages to having a Facebook Page in addition to a personal profile. The first and main distinction is separating your personal and writing life. Although your writing may intersect with your everyday existence, as you build your fan base, they may not want to hear about Aunt Sally’s knee replacement or your dog’s latest fascination with Game of Thrones.

But that’s not […]

1307, 2017

Creative spaces to write

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If you’re a dedicated writer, you’ve probably got your favorite spot to write. Maybe you curl up in a little nook in your bedroom or plunk down at the kitchen table. But sometimes you need to get out of the house. You need inspiration. While routine can be good, very good, writers benefit by shaking things up every once in a while. Feed your creative soul with different sights, sounds, and smells of life outside of the usual. You need creative spaces to write.

Here are a few places that may take your brain on a little inspiration vacation.

5 Creative Spaces

Coffee shop

If you are a regular follower, you know that I routinely hang out at Panera for my morning writing. I used to […]

2006, 2017

Your book and what you really want out of life

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I talk a lot about knowing your why behind writing a book. It’s the single most important step to a successful outcome for your project. Once you determine your why, the next thing is to think about what you want in your life. You might be thinking, Wow, you’re reaching pretty far, aren’t you Lois? Why can’t I just get to writing the book?

It’s too easy to have vague goals. But, most often, vague goals lead to equally vague results. You want results, right? Even if the goal is to sell one book, or just finish what you started, it’s a result. Your goals aren’t going to be like mine. We all have different things we want out of life. We often think of a few things we want […]

606, 2017

Blog Your Book in 10 Manageable Steps

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You’ve been blogging for a while and you have a lot of great content, right? Your readers love what you’re sharing and they want more. Why not turn all your words into a book that informs, inspires, or entertains your readers? Why not sprinkle a little magic dust on your hard work and make the transformation into an author? Why not blog your book?

If you already have a blog or a series of articles and want to turn it into a book, this post will get you to the heart of it.

Turning your blog into a book is both easier and more challenging than starting from scratch. It’s easier because you already have lots of content written which can save you tons of time. It’s harder because you’re trying to […]

2505, 2017

Identify your WHY before writing a book

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Why are you writing a book?

Of all the questions you’ll answer, this is one of the most important ones. The “why” behind any project, whether it’s a business venture or a book, is the driving force behind what you do and how you do it. Your why is your mission statement and everything you write in the book, from the quality of the production to how you market it, should point back to why you’re writing the book in the first place. In his TED talk, Simon Sinek famously talks about why then what. Think about why you are writing your book and then decide what you’ll write based on your answer.

So, what does your why look like?

The WHY behind a memoir

Let’s say you want to

1605, 2017

Are you tenacious enough to write a book?

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For those of you who know me or have been reading my blog for a while, you know that I am also a professional juggler. For those who don’t know me…yes, really. In addition to bringing the joy of authorship to writers, I also perform for young and old on stages large and small. The HAPPY in The Happy Self-Publisher stems from the joy I get performing (with my husband) and bringing smiles to children and their families for 25 years.

Aside from performing as a juggler, I also speak about my experiences and my unusual life choice. The following is an excerpt from my talk, “Juggling Fire and Other Life Lessons.” I connect the past to present from learning to juggle to succeeding in other areas of life. The things […]

905, 2017

Intuition and how we view each other

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Do you ever have that nagging feeling about something? You go down a path you’re not sure you should go in search of love or money, recognition or acceptance. Whether the ultimate goal is realistic, desired, or even justified, you have a sense you’re on the wrong path. That’s your intuition talking to you.

Quote about intuition

Intuition is with us all the time. You’ll make decisions because of it and despite it. You’ll get a feeling about someone the minute you meet them and decide whether you trust them or not. It’s all part of our evolution. Without the ability to scan a public Facebook profile or Google a person’s background info, our primitive ancestors needed to make snap decisions – friend or […]

1304, 2017

Top 7 Reasons for Taking Writing Courses

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You are curious. My readers, in general, are curious people. It’s awesome! I love sharing what I’ve learned and seeing your (LED) lightbulb go on in your head. I started my company because I wanted to make it easy for aspiring authors to publish their books. Soon after, I realized that writers need help with writing and organizing before they get to the point of publishing. You want to know your book is good BEFORE you publish it, right?

In order to satisfy your ravenous appetite for information about writing, publishing, and book promotion, I’m developing a series of online writing courses aimed at giving you exactly what you need and delivered in a way that’s easiest to consume. […]

604, 2017

25 Things I Learned About Writing in Italy

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I just got back from a fabulous 2-week vacation in Italy and loved every minute of it. I explored the history and sites of different cities, towns, and countrysides and, most of all, the people. Within the immense beauty of the land and cultural history, I came away with thoughts about writing and life, in general. Let me take you on a little tour of the lessons I learned about writing while I was there.

  1. Something well created lasts longer than those which were created fast. Iconic buildings throughout Italy took years or even decades to build. We can write a book in a week, but long-remembered books took time to develop and write. Powerhouse Margaret Mitchell took ten years to write Gone with the Wind.
  2. People are motivated by fear […]
2903, 2017

How to Frame Your Book

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Let’s say you’ve got an idea for your nonfiction book, but you don’t know exactly how you’ll write it. You need a framework to give structure to your book and help sell it, too. Although you can probably build a house by hammering boards together, it’s more effective and efficient to build the frame first and then include the walls before you fill out the interior.

The framework for the book is WHAT you say and HOW you say it. Here are some ideas to find the best way to present your book. The most effective way to find great ideas is to brainstorm them. If you need some help with how to brainstorm a book idea, or anything really, check out my post 6 Ways to Brainstorm Your Book.

You’ll find […]